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A media kit is a promotional tool that outlines the key fact and statistics about your business along with various brand resources which are put together for reporters, advertisers, and media contacts that you want to collaborate with. In the blogger realm, media kits allow marketing specialists to know about your blog, the type of content you make and the topics that you write, as well as the number of your followers on social media. Media kits have many benefits that set it apart from other websites and advertising tools such as helping you promote a specific event or product, promoting the launch of a new company, explaining company processes, increasing client confidence, and so forth.
The following are the details that you should consider to make an effective media kit:
Start with introducing yourself and your blog since marketers will want to know more about the person who reached out to them. A short and sweet approach would be great since it is easier to absorb quick bits of information. The company or the brand that you want to collaborate with should feel like they can relate and connect to you, so you have to be personable. Moreover, you have to describe what your blog is about and the events that you host or significant details such as the blog header that draw regular readers to your blog.
Describing a brand in only words is difficult, especially if you are discussing a quite dull topic. According to the Social Science Reseach Network, 65% of the population are visual learners. With the previously mentioned statistical data, it is vital to use infographics in making your media kit, as well as in the articles that you post on your website. Make sure to inject a personality to your document by utilizing photos, graphic treatments, and color choices. You can use Adobe Illustrator in making your infographic since it is a user-friendly software editing program.
Just like in any other marketing document, media kit should also have statistical data to prove how strong and reliable it is when the marketers review it. Even though statistics cannot paint the entire picture, they are still useful in giving some indication about the size of your audience and reach.
You can also present the demographics of your audience, such as which age range they are in and the gender breakdown of your audience.
Brands are looking for new and creative ways to market themselves. Regardless of the effectiveness, promotional flyers and brochures are quite overused already. You have to think of creative ways to make a brand collaborate with you. Some of the basic options are giveaways, product reviews, sidebar ads, social media promotion, sponsored posts, or you can include what you are interested in doing. Make sure to indicate the prices next to each service, so the business can see which service fits their budget.
You can promote yourself all day long to social platforms such as Instagram, Facebook, and Twitter, but the idea of getting other people to promote you is priceless and way more effective. Let's assume that you are a fashion influencer. The testimonials from the clothing brands that you collaborated with will make your media kit stronger and will serve as an excellent recommendation that will help you seal the deal.