How to Make Postcards in Adobe Illustrator

Whether it's for business or greeting purposes, we've got instructions below to teach you how to make postcards in Adobe Illustrator.

1. Choose a Type of Postcard

Postcards can be classified according to the era in which it was first used and also its size, with the latter being the most-used classification when creating DIY postcards. For the types in terms of size, examples include the regular postcards at 4.25 inches by 5.6 inches, jumbo postcards at 5.5 inches by 8.5 inches, block postcards at 6.125 inches by 8.25 inches, panoramic postcards at 5.75 inches by 11.25 inches, and giant postcards at 8.5 inches by 11 inches.

2. Identify your Recipients

Determining who your postcards are for is an essential step since it allows you to tailor the design and content according to their needs and preferences. Otherwise known as the target audience, you should gather information about what they are looking for and what they are expecting. But if your basic postcards are intended for personal use only, you simply need to identify the preferred style of your recipient and apply it to the theme.

3. Gather the Necessary Resources

When it comes to resources, these refer to both tangible ones such as the card stock and the non-tangible ones such as stock images. Gathering what you need before using them is a great way to save you time and effort during the actual design process. If you are in doubt whether or not a particular resource is needed, it is better that you keep it handy nonetheless, it might come useful when you least expect it.

4. Design your Postcards in Adobe Illustrator

Adobe Illustrator is a graphics editing tool that many graphic designers use to create vector-based designs such as logo designs, icons, doodles, illustrations, and typography. Unlike Photoshop, Illustrator uses vector graphics that can be fully edited and resized without resulting in a loss of quality. Begin by opening Adobe Illustrator and creating a new project, and then start working on your postcard's design by assembling the gathered resources.

5. Add the Content of your Postcards

Once you've finalized the design of your personal or business postcards, you can proceed to add its content and the message that you intend to convey to the reader. In terms of the content, it will closely depend on the purpose of your postcard and who your recipients are. After you're done writing the postcard's content, don't forget to check for errors in the grammar and/or spelling and to see if the message is well-written.

6. Start Printing your Postcards

Although a lot of postcards nowadays are digital and sent through the email, many people still prefer the traditional, tangible, and printable postcards over the modern and paperless ones. To produce high-quality marketing or greeting cards, make sure to use durable card stock and to set the printer at the highest possible setting. And after printing the postcards you need, you can proceed to send them to their respective recipients.

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