How to Make a Digital Signage in Illustrator
Digital signages are displayed advertising technologies that are in different formats and can be found in many public places, transportations, and buildings. It also acts as promotional tools for specific services and products. To make digital signage, you will need editing software, brainstorming skills, and few of these steps below to get you starting:
1. Find a Digital Signage-making App
Most of the time, the first thing to do was to plan before designs. However, for this one, your primary task is, indeed, to find a digital signage software. With several editing software online, you can choose the best one that is both user-friendly and convenient. For first-time editors, one of the best software out there is Adobe Illustrator. The app is easy to learn, and doing large-sized graphic display projects will not decrease its quality.
2. Branding Is Everything
The fusion of information and branding will give your advertisement as much power than putting only images. Why not market your company while you're making the signage? Include your business brand by putting your business logo, colors, and everything that's associated with your company. Add some creative hype for the web and the screens, use displayed hashtags.
3. Engage Your Audience - Be Them!
When you walk upon signages both indoors and outdoors, what do you expect to get from them? The answer is simple: information. May it be directional signages, wayfinding signages, retail store signages, interactive signages has a way of getting your attention. Remember, signages are everywhere: hotels, hospitals, airports, libraries, coffee shops, malls, supermarkets, exhibitions, restaurants, retail stores, gas stations, and many more. These are places where people are, and there is where they will get to know about you. Work on the content of the message that you want people to know. Give it a name and show it to the world. The moment your objectives have accomplished their purpose, you will have reached your goals.
4. Use Images That Fits the Bill
If you are promoting services or products in a single location, then try using photos that may relate to the place or the company. Retail stores commonly used models to pose for their products. For your messages, you can use typographic fonts. Be creative in incorporating images, but make sure that it is relatable to the crowd. The media loves unique and artistic photos, utilize the opportunity to use them.
5. Find Your Signage Format and Setups
Signages come in different formats: digital or static LED, LCD, projection, or e-paper. They are also varied in size and setups: sandwich board, kiosk, or posters, to name a few, so choose which one will work best for you. Consider also the location where you'll be putting up the signage. See to it that it does not block the road or the pavement, entrances or if it is correctly put up without any hazard issues.
6. Print and Display
The last step is to print your finished signage. Again, where you display it, take caution of the position and the location of the signages. Choose a place that will make it easier for you to reach out to people.