How to Create a Black Friday Template in Microsoft Publisher

Since Black Friday marks the start of the holidays, businesses of all types begin doing their holiday activities from sales, discounts, to parties. Research about Black Friday Shopping in 2018 found out that more than 165 million Americans shopped on Black Friday. The impact of this particular holiday is massive in terms of the increase in sales for all retailers. That is why business owners try their best to improve their marketing strategies to have their activities noticed by these millions of potential audiences. For you to stand out in this tight competition during the holiday season, get yourself a well-designed marketing material to promote any of your offered products or services.

1. Decide the Concept of your Holiday Event

Before anything else, you need to know the type of event you are doing. Are you going for a Black Friday special offer? Do you want to have parties or sale bargain? Your audience will have to know your activity for them to have a glimpse of your event. The concept will help you with your designs for your promotional material.

2. Segment your Target Market

You will need to segment your target market for you to figure out the types of advertising techniques you are going to apply. You may plan out you're market segmentation with your team and brainstorm with the possible strategies you can use. Your audience's shopping patterns, behaviors, and characteristics will help you plan a functional marketing flyer or poster—any material you have in mind.

3. Come Up With the Content You Need

Your content depends on the marketing material you are using. The content should include essential details to keep your clients informed until the day of your event. For instance—if you are using a Black Friday sales flyer, you need to feature your products, the discounts, the duration of the sales, and the location of your shops. The flyers will keep your potential clients guided.

4. Design the Marketing Layout

For you to have a functional promotion of your holiday activity, make your material eye-catching and well-written. There are Black Friday templates available for your convenience in making your advertising material. These editable templates provide you high-quality content and elegant designs for the background to make things quick and easy for you. Choose a holiday template that suits your concept and business well.

5. Customize Using Microsoft Publisher

Launch the Microsoft Publisher on your device where you downloaded your free printable template. Start with opening your file and gather all the details you needed—exclusive Black Friday logos, name, products/services, venue, hosts, and many more. The editing program provides you the tools that make your process less hassle. Fill in and replace the content into the information you want and need in the poster.

6. Advertise your Black Friday Event to the Public

After finalizing your designs and layout, you can now proceed to print your promotional materials. Use high-quality paper or cardstock to keep it looking professional. You may share the content online via social media (especially if they are posters and flyers) and email to reach more audiences.

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