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Newsletter as a Communication and Marketing Tool

Due to the fierce competition in the business world, you will have to give your best fight in order to make your company stand out from the hundreds of other companies belonging to the same market as yours. One of the most important things to make your business survive is to attract as many prospects and turn them into loyal and paying customers. But how do you achieve such goals? If you are running a small or a start-up company, you should always make sure to keep the communication line open with your customers and clients.

66+ FREE NEWSLETTER Templates - Download Now Adobe Photoshop (PSD), HTML,Outlook

If you are running a small or a start-up company, you should always make sure to keep the communication line open with your customers and clients. Although in this modern age of technology there are a lot of ways where you can reach out and communicate with your target customers and clients, a newsletter remains one of the most effective ways to build a strong relationship and maintain regular contact with them.

In this article, you will learn a lot of things about a newsletter such as its importance and power as a marketing strategy. We have also provided some professionally designed newsletter that can boost customer engagement and interest in your business.

Importance of Newsletters in Business

According to an article that is published in the Business Dictionary website, “a newsletter is a small, printed (generally on letter-size paper), or published through other means, newspaper or digest aimed for a selected audience on a narrow subject, or for circulation within an organization”.

As an entrepreneur, you should have a clear understanding of what a high-quality customer newsletter should be, specifically about what information you should include that would engage the customers into reading the content of your material. And because we are living in a world of modern digital technology, a lot of business people often take newsletters for granted and would rather choose other forms of digital marketing as their method in promoting and marketing their products and/or services.

While there are entrepreneurs who think that distributing newsletters is a waste of their time, it is important to understand that the success of a newsletter depends greatly on its content and structure. In fact, you can consider a good and engaging newsletter as a powerful communication and marketing tool that does not only help you increase your sales and impress your customer but also boost the branding of your products and/or services. Hence, it makes sense to say that a newsletter has the power to make the image of your company appealing to your target customers. And once you have successfully enhanced your image, it would not be so hard to stand out from your competitors and increase your customer base exponentially.

Boost Brand Awareness

Regular distribution of newsletters to your subscribers and target customer can bring a lot of great benefits in your company. Your newsletters can effectively increase brand awareness and gives your existing and new customers and clients to have a clear and better understand not only about your company but also what you have to offer to them. Although your marketing plan includes paying an advertising agency to promote your products and/or service, the information that your prospective customers will learn about your business may be limited. In a customer’s perspective, it would be difficult for them to appreciate your company and your products and/or services. On the other hand, you have full control on how to promote your business offerings to them by providing them essential details on what you want them to know about your business through a well thought-out and effective newsletter writing.

Promotion of New Products and/or Service

A growing business will sooner or later develop and launch new products and/or services. If you want the most practical way and do not want to spend a fortune on promoting your new business offerings, then a newsletter is a good way to go. You do not have to pay for television and radio advertisement for your target prospects to know about the launching of your company’s new products and/or services. In order to make the launching more successful, you can choose to include articles that are related to the products and/or services.

Another great way to take advantage of a newsletter is by enclosing coupons and discount cards. By running special deals and promos exclusive to your subscribers, it can effectively reinforce and enhance your promotional and marketing campaigns.


We all know that confidence is the key to acquiring the trust of your target clients. By demonstrating your proficiency in the business, it will be easier for you to gain the trust of your clients and make them see you as their potential supplier. According to the marketing consultancy, PR 20/20, the proper use of a newsletter can help your company become an industry leader by providing well-crafted and valuable information to all your prospects and customers, by keeping them updated on the important issues on the current market sector where your company belongs or by sharing relevant details on industry research.


Distributing newsletters to your target audience on a regular basis, whether weekly, monthly, or quarterly, is a great way to keep your communication line open with business prospects and customers, especially between sales calls and purchases.


If you are a small business entrepreneur, one of your top priorities should be able to increase the coverage of your prospective targets. A great way to do this is by providing your website address in your newsletters so that your target customers and clients will be able to visit and view more comprehensive details about your business. Additionally, using the newsletter as one of your communication and marketing tools is a practical and cost-efficient method of communication that boost the number of your customer and client base. Hence, you will save more money and leave more for your advertisement planning and other relevant promotional activities.

Newsletter as a Powerful Communication Tool

“If you just communicate, you can get by. But if you communicate skillfully, you can work miracles.” — Jim Rohn

No matter which industry your company belongs, an open communication is always one of the most important factors in the business world. As an entrepreneur, you should understand that if you want to establish and build a strong relationship with your customers and clients, you should always keep in touch with them and keep them in the loop about the current happening in your company.

Here are some reasons why a newsletter can be used as an effective and powerful communication tool:

Build a Following

One of the amazing benefits of writing a newsletter with powerful and informative content is that it gives you the ability to boost the number of your followers and subscribers of your organization. Let us take for instance that you are setting up a social enterprise in order to provide help to unfortunate people. Obviously, your initial subscribers will be the members of your family friends. By providing writing interesting topics and content, you are more likely to engage your readers and make them anticipate for the next issue of your newsletter. There is a potential that your original subscribers will share the information written on your newsletter. By doing so, they help your organization increase your followers and subscribers for free.

Effective In-house Communication

Who says that newsletters are used exclusively for clients and customers? Newsletters are also considered to be a powerful and effective in-house communication tool for employees and other members of the organization. According to the survey that was conducted by the Emerging Trends & the Use of Technology, 60 percent of the 500 communications still send email newsletters to their employees despite the digital age. Although an entrepreneur or a marketer can choose a modern way of communicating with the members of their organization, many of them still believe in the power of a well-written newsletter to keep them posted about the latest happenings and events in the company or organization. Take a look at the following sample newsletter templates that are provided below:

Monthly Company Newsletter Template

Company Newsletter to Employee

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Construction Company e-Newsletter

Company Newsletter

Corporate Gray Newsletter Template Example

International Non proprietary Newsletter Template

Employees Want Them

Employees prefer newsletters because it can be used as a form of an internal communication, which is highly vital in the part of all the members of the organization. A good company newsletter is an efficient tool that is often used to keep the members well-informed while providing a line-of-sight across the entire company. Additionally, it can also help provide the tools and information requires to achieve the level of business productivity.


Most often, your employees have so many duties and responsibilities to perform and goals to achieve that is why some of them do not have the time in the world to read the whole content in your newsletter. However, using a newsletter, you will have the power to personalize its content and send information and news which you think are relevant to your employees.

Here are some important things to keep in mind when using a newsletter as your communication tool:

Avoid Selling

Although a newsletter can be used to promote the launching of new products and/or services, it is a place where you can sell them to your subscribers and customers. Instead of selling, a newsletter should be a place where you can provide expert advice, knowledge and engaging information that is helpful to the target audience. Using it as a sales tool can quickly turn your readers off and may feel that you are aggressively selling your business offerings to them instead of giving them useful information to get to know your company and business better. Let us take for instance that you are a veterinarian and your website is packed with information about the packages and products that you are offering and staff changes. If you are going to do this, you are only pushing your customers away. On the other hand, if your newsletter focuses more on giving helpful information about the tips how to keep fleas away from your dog. By doing so, your subscribers are more likely to continue reading the contents of your newsletter because they are informative and interesting.

Be Genuine

Since the competition in the business world is quite intense, large companies are doing all they can attract and gain as many customers as they can every day, leaving the small ones biting off their dust. They often spend a lot of fortune on advertising campaigns, gather the names of prospects for their database and send them email newsletters that are packed with marketing messages. However, how much you spend some times does not matter in business. You do not have to spend a fortune on email newsletters to communicate with your prospects and customers. Just because you are spending less on your newsletters does not mean you lose the opportunity to increase the number of your client and customer base. The readers will be more appreciative if they can sense your genuineness in writing your email newsletters that you are trying your best to provide them with informative and helpful information.

Observe Regularity in Sending or Distributing

We have already mentioned that the newsletters are often sent or distributed in either weekly, monthly, and quarterly basis. That is why it is highly important to follow the schedule of the newsletter regularly. Let us take for example if you send or distribute the copies of your newsletter sporadically manner, then your subscribers will forget about your newsletter and lose interest altogether. If you want to ensure the effectiveness of your newsletter, then you must make sure to publish it on a regular basis.

What if you do not have any experience writing a newsletter? With all honesty, there are a lot of ways that you can address this problem. A common solution is by paying someone to write you the content of your newsletter. However, it can be a costly method and if you are a small business entrepreneur, it can seriously hurt you financially. On the other hand, there are professionally crafted newsletter templates that you can download online for free. Take a look at sample templates that are provided in this article. All you need to do is to choose which one suits your personal preference and just modify the content using the appropriate software.

Newsletters as a Powerful Marketing Tool

“Good marketing makes the company looks smart. Great marketing makes the customers feel smart.” — Joe Chernov

A strong and solid relationship is one of the most crucial ingredients in making the business-to-business sales process highly successful. While a well-written business newsletter is can be a powerful communication tool, you can also use as a powerful marketing asset or tool to boost the profit and revenue of your business through the use of effective sales strategies.

For a clearer understanding, we have provided a rundown of awesome reasons why there are a lot of B2B marketers who prefer using newsletters as their top choice in marketing:

It gives you the power to customize your business.

If you are running a business that works and provides remote help to clients, sending out or distributing newsletters on a regular basis can be the perfect way to share with your clients about the development of your projects, keep them in the loop about the latest news and events, as well as providing them with relevant information about the newest technology or tips about small businesses.

It makes your business or brand memorable.

In the world of business, you will be meeting small-time and big-time entrepreneurs whom you can potentially do business together. And since you still have to establish trust and confidence with them, make sure that you include them in your newsletter list and impress them with your expertise by writing an interesting newsletter.

It strengthens the brand and authority of your business.

I am sure that as an entrepreneur you have heard countless times how a good brand reputation and authority are important factors in a successful marketing strategy. When you successfully boost the brand of your business and authority, it can increase the number of referrals, generate leads, and exhibit your skills and experiences. One of the reasons why a newsletter remains a popular marketing tool is that it can effectively boost the visibility of your brand without having to spend a lot of money for your marketing campaigns.

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Tips on Writing a Newsletter

  • If you want to write a good and effective newsletter, it is important to keep in mind to be always clear and concise with the information that you want to share with your readers.
  • Make sure to only provide your readers with relevant information which you think is useful.
  • A good way to keep your readers interested is by including articles that offer tips and tricks and information about the latest scoop in the industry.
  • Avoid hitting your customers with sale pitches.
  • Make sure to research and gather facts before publishing your newsletter. This will help add credibility to its content.
  • Incorporate images that are relevant to the content of the newsletter, along with the caption for each image.
  • Make sure to follow the correct format for writing a newsletter. By observing the appropriate format, it will ensure you that the content of your newsletter looks organized and pleasing to the eye.
  • The headline of your newsletter should spark the interest of the reader that is why it is important to lively words and avoid using wordy headlines.
  • Make your newsletter fresh and unique. Since we have mentioned that writing a newsletter can give you the option to customize the content and structure so that it can effectively match the style of the readers.
  • After choosing the right niche, do not forget to write a high-quality content. It is also important to choose simple words so that it will be easy for the readers to understand your message. Do not just focus on the design or the aesthetic appearance of your newsletter.
  • Another important thing to keep in mind is to make sure to listen to your readers by gathering questions and customer feedbacks so that you can answer them in the next issue of your newsletter
  • Make sure to end the content of your newsletter articles with a call to action. And since you are not selling anything to your reader, you should provide them with a clear direction on what they should do next. Consider the following call to actions lines: request the latest brochure of our new products and/or services; call our helpful product coordination for more information; book a demonstration with us now; complete our survey below.

Board of Accountancy Newsletter Template

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Newsletter Template for Emails Download


Christmas E-commerce Responsive Email Template CSS Format Download

Final Thoughts

For entrepreneurs who are looking for a cost-efficient way to boost your brand strategy and introduce their new products and/or services, the perfect option for them is using newsletters as their way to communicate and market their business offerings. Additionally, the distribution of newsletters is believed to be a time-tested approach in informing your target audience about the significant happenings and events in your company.

Now that we have reached the last part of this article, make sure to check out our different collections of school newsletter templates and family newsletter templates. They are all available for free downloads and are highly editable using the appropriate software. So what are you waiting for? Download them now and make them as your reference!

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