AB Testing Report
Prepared by: | Date of Testing: |
|---|
[Your Name] | July 20, 2050 |
I. Introduction
This AB Testing Report aims to present the findings and analysis of the AB test conducted from May 1, 2050, to June 1, 2050. This report will cover the test objectives, methodologies, execution details, and outcomes to provide a comprehensive understanding of the AB test conducted.
II. Test Objectives
The primary objectives of this AB test were:
To compare the performance of two different versions of the homepage layout to determine which one performs better.
To gather data-driven insights that can inform future development and marketing strategies.
III. Test Scope
This AB test encompassed the following elements:
IV. Test Methodology
A. Test Design
Two versions, A and B, were deployed. Version A served as the control group, while Version B was the test variation.
B. Metrics for Evaluation
The key performance indicators (KPIs) measured include:
Conversion Rate
Click-Through Rate
Bounce Rate
V. Test Execution
A. Test Setup
The test was set up using Google Optimize and executed from May 1, 2050, to June 1, 2050.
B. Data Collection
Data was collected and validated continuously to ensure accuracy and reliability.
VI. Test Summary
Version | Conversion Rate | Click-Through Rate | Bounce Rate |
|---|
Version A | 2.3% | 15.4% | 42.1% |
Version B | 3.1% | 18.7% | 36.5% |
VII. Defect Summary
Defect ID | Summary | Severity | Status |
|---|
D-001 | Broken link on the landing page | High | Resolved |
D-002 | Misaligned buttons on mobile view | Medium | In Progress |
VIII. Analysis and Interpretation
The data indicates that Version B outperformed Version A in all key metrics. The conversion rate improved by 0.8%, the click-through rate increased by 3.3%, and the bounce rate decreased by 5.6%. This suggests a strong positive impact of the changes introduced in Version B.
IX. Conclusions and Recommendations
Based on the results, it is recommended to:
X. Appendices
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