Free US Display Advertising Market Share by Platform from 2020 to 2025 Chart
The chart reveals how Google continues to dominate U.S. display advertising market share, holding an average of 34.5% between 2020 and 2025. Facebook follows as the second major player with 27.3%, reflecting its strong advertising ecosystem. Amazon shows notable growth, securing 14%, indicating its increasing influence in digital ad spaces. Meanwhile, Microsoft captures 5.4%, and Yahoo holds 2.6%, both representing smaller but stable shares. This distribution highlights a highly concentrated market, with Google and Facebook collectively controlling over 60% of the display ad space, solidifying their leadership in digital advertising.
| Labels | 2020–2025 Average Market Share (%) |
|---|---|
| 34.5 | |
| 27.3 | |
| Amazon | 14 |
| Microsoft | 5.4 |
| Yahoo | 2.6 |
