Free US Advertising Costs per Thousand Impressions (CPM) by Platform from 2015 to 2025
The chart illustrates the evolution of CPM (cost per thousand impressions) across major U.S. advertising platforms from 2015 to 2025. Facebook begins at $5.5 in 2015, rising to $7 in 2020 and is projected to reach $8.5 in 2025. Google follows with $8 in 2015, climbing to $9 in 2020 and $11 by 2025. Instagram shows a strong upward trend from $6 in 2015 to $8.2 in 2020, and $10.5 in 2025, reflecting its increasing dominance in digital advertising. YouTube records one of the highest CPM values, increasing from $10 in 2015 to $11.5 in 2020 and projected to hit $13.5 by 2025. LinkedIn also sees steady growth, moving from $7.5 in 2015 to $9.5 in 2020 and expected to rise to $11.8 in 2025. Overall, the data emphasizes a consistent upward CPM trend across all platforms, driven by user engagement and platform innovation.
| Labels | CPM 2015 (USD) | CPM 2020 (USD) | CPM 2025 (USD) |
|---|---|---|---|
| 5.27 | 7.19 | 8.5 | |
| 8.12 | 9.85 | 11 | |
| 6.02 | 8.33 | 9.75 | |
| YouTube | 9.5 | 11.2 | 12.9 |
| 7.8 | 10.22 | 11.8 |
