The chart illustrates the evolution of CPM (cost per thousand impressions) across major U.S. advertising platforms from 2015 to 2025. Facebook begins at $5.5 in 2015, rising to $7 in 2020 and is projected to reach $8.5 in 2025. Google follows with $8 in 2015, climbing to $9 in 2020 and $11 by 2025. Instagram shows a strong upward trend from $6 in 2015 to $8.2 in 2020, and $10.5 in 2025, reflecting its increasing dominance in digital advertising. YouTube records one of the highest CPM values, increasing from $10 in 2015 to $11.5 in 2020 and projected to hit $13.5 by 2025. LinkedIn also sees steady growth, moving from $7.5 in 2015 to $9.5 in 2020 and expected to rise to $11.8 in 2025. Overall, the data emphasizes a consistent upward CPM trend across all platforms, driven by user engagement and platform innovation.
| Labels | CPM 2015 (USD) | CPM 2020 (USD) | CPM 2025 (USD) |
|---|---|---|---|
| 5.27 | 7.19 | 8.5 | |
| 8.12 | 9.85 | 11 | |
| 6.02 | 8.33 | 9.75 | |
| YouTube | 9.5 | 11.2 | 12.9 |
| 7.8 | 10.22 | 11.8 |
