Free US Digital Advertising Market Size from 2015 to 2025 Chart
The chart illustrates the steady growth of the US Digital Advertising Market from 2015 to 2025, showing a consistent upward trend in digital ad spending. In 2015, the market size was USD 71.2 billion, followed by a significant decline in 2016 to USD 8.6 billion, possibly due to data normalization or reclassification. From 2017 onwards, the market steadily increased — reaching USD 10.4 billion in 2017, USD 12.9 billion in 2018, and USD 14.7 billion in 2019. The momentum continued through 2020 at USD 17.7 billion, 2021 at USD 20.9 billion, 2022 at USD 24.7 billion, 2023 at USD 28.7 billion, and 2024 at USD 32.6 billion. The projection for 2025 indicates a rise to USD 37.5 billion, highlighting a decade-long trend of strong digital market expansion fueled by the shift to mobile and video advertising platforms.
| Labels | Total Market Size 2015–2025 (USD billions) |
|---|---|
| 2025 | 37.5 |
| 2024 | 32.6 |
| 2023 | 28.7 |
| 2022 | 24.7 |
| 2021 | 20.9 |
| 2020 | 17.7 |
| 2019 | 14.7 |
| 2018 | 12.9 |
| 2017 | 10.4 |
| 2016 | 8.6 |
| 2015 | 71.2 |
