Free US Advertising Market Share by Platform from 2020 to 2025 Chart
The chart highlights the dominant players in the US Advertising Market from 2020 to 2025, showing how major tech companies continue to lead the digital advertising landscape. Google holds the largest share at 40%, emphasizing its unmatched influence in online search and video advertising. Facebook follows with 30%, reflecting its strength in social media ads and audience targeting. Amazon commands 15%, driven by its expanding e-commerce ecosystem and product-based ad services. Microsoft secures 8%, largely supported by its LinkedIn platform and search advertising initiatives. The remaining 7% falls under Other platforms, representing emerging digital channels and smaller players contributing to market diversity. Overall, the data underscores the consolidation of ad revenue among a few tech giants, with Google and Facebook collectively accounting for 70% of total market share.
| Labels | Total Market Share (%) |
|---|---|
| 40 | |
| 30 | |
| Amazon | 15 |
| Microsoft | 8 |
| Other | 7 |
