Free US Retail Marketing Efficiency Index from 2018 to 2025 Chart
The chart highlights a steady increase in retail marketing efficiency, rising from 120 in 2018 to 150 by 2025, indicating improved productivity and cost optimization in the retail sector. Early years show moderate growth with 125 in 2019 and 130 in 2020, while the pace accelerates in 2022 (138) and 2024 (145). The highest efficiency index, 150 in 2025, reflects the widespread adoption of technology and automation, allowing retailers to drive higher returns on marketing investments and improve campaign effectiveness over time.
| Labels | Marketing Efficiency Index |
|---|---|
| 2025 | 150 |
| 2024 | 145 |
| 2023 | 140 |
| 2022 | 138 |
| 2021 | 135 |
| 2020 | 130 |
| 2019 | 125 |
| 2018 | 120 |
