Free US Podcast Advertising Spend by Category from 2020 to 2025 Chart
The chart reveals Finance as the leading category in podcast ad spend, reaching 45 billion USD from 2020 to 2025, followed by Technology at 35 billion USD and Entertainment at 32 billion USD. Media follows with 28 billion USD, and Healthcare with 27 billion USD. Other sectors like Retail (26), Automotive (24), and Food & Beverage (22) maintain steady investments, while Travel (21) and Education (20) show lower but consistent ad spending. This distribution reflects increasing advertiser trust in podcasts as a channel for targeted engagement, particularly in financial and tech sectors.
| Labels | Total Spend in 2020–2025 (USD billions) |
|---|---|
| Finance | 45 |
| Technology | 35 |
| Entertainment | 32 |
| Media | 28 |
| Healthcare | 27 |
| Retail | 26 |
| Automotive | 24 |
| Food & Beverage | 22 |
| Travel | 21 |
| Education | 20 |
