Free US Social Media Influencer Growth Rate from 2020 to 2025 Chart
The chart highlights an accelerating growth in US social media influencers from 2020 to 2025, with the total growth rate rising from 8% in 2020 to 25% in 2025. The largest surges occurred from 2022 to 2025, with a 13 percentage point increase, showing how influencer marketing has rapidly become a central pillar in digital advertising. This sharp rise reflects the booming creator economy across platforms like Instagram, TikTok, and YouTube, reshaping how brands reach audiences.
| Labels | Total Influencer Growth Rate (%) |
|---|---|
| 2025 | 25 |
| 2024 | 20 |
| 2023 | 15 |
| 2022 | 12 |
| 2021 | 10 |
| 2020 | 8 |
