Free US Online Marketplace Advertising Trends from 2015 to 2025 Chart
The chart displays the US Online Marketplace Digital Advertising Spend (USD billions) from 2015 to 2025, illustrating a dramatic and continuous increase over the decade. Starting at 60 billion USD in 2015, the spending grew steadily to 70 billion USD in 2016 and 80 billion USD in 2017. By 2018, the spend was 95 billion USD, nearly doubling the 2015 figure. It crossed the $100 billion mark in 2019 with 110 billion USD and then reached 130 billion USD in 2020. The spending continued its sharp ascent to 150 billion USD in 2021, followed by 170 billion USD in 2022. The projected figures show 195 billion USD in 2023, 220 billion USD in 2024, and are expected to peak at 250 billion USD in 2025. This represents over a four-fold increase in digital advertising spend across US online marketplaces between 2015 and 2025, underscoring the shift toward digital platforms for advertising.
| Labels | Digital Advertising Spend (USD billions) |
| 2025 | 250 |
| 2024 | 220 |
| 2023 | 195 |
| 2022 | 170 |
| 2021 | 150 |
| 2020 | 130 |
| 2019 | 110 |
| 2018 | 95 |
| 2017 | 80 |
| 2016 | 70 |
| 2015 | 60 |
