The chart displays the US Influencer Marketing Average ROI 2018–2025 (USD Billions) by platform, indicating the average return on investment generated by five major social media platforms. Instagram leads by a significant margin with an average ROI of 7.9 billion USD. YouTube is the second most effective platform, generating 6 billion USD in average ROI. TikTok is close behind, with an average ROI of 5.8 billion USD. Facebook has an average ROI of 4.5 billion USD. Twitter generates the lowest average ROI among the group, at 3.1 billion USD. The data clearly establishes Instagram as the dominant platform for influencer marketing returns, with its ROI being more than twice that of Twitter and significantly higher than other video and social platforms over the period.
| Labels | Average ROI 2018–2025 (USD Billions) |
| 7.9 | |
| YouTube | 6 |
| TikTok | 5.8 |
| 4.5 | |
| 3.1 |
