Free US Small Business Marketing ROI Trends from 2015 to 2025 Chart
The chart displays the US Small Business Marketing Total Marketing ROI (%) from 2015 to 2025, showing a consistent upward trend in return on investment over the decade. The ROI began at its lowest point in 2015 with 11.1%. It showed gradual annual increases, reaching 11.4% in 2016, 11.6% in 2017, and 11.9% in 2018. It crossed the 12% mark in 2019 at 12.2% and reached 12.5% in 2020. The growth continued into the latter half of the decade, with 12.8% in 2021, 13.1% in 2022, and 13.3% in 2023. The trend is projected to continue with 13.6% in 2024 and peak at 13.8% in 2025. This steady improvement, with an increase of 2.7 percentage points over the ten years, suggests that US small businesses have consistently become more effective at generating returns from their marketing investments.
| Labels | Total Marketing ROI (%) |
| 2025 | 13.8 |
| 2024 | 13.6 |
| 2023 | 13.3 |
| 2022 | 13.1 |
| 2021 | 12.8 |
| 2020 | 12.5 |
| 2019 | 12.2 |
| 2018 | 11.9 |
| 2017 | 11.6 |
| 2016 | 11.4 |
| 2015 | 11.1 |
