Free US Retail Media Network Ad Spend from 2015 to 2025 Chart
The chart presents strong growth in U.S. retail media network ad spending, surging from USD 1 billion in 2015 to USD 10.6 billion in 2025. Early growth remained modest, increasing to USD 3.6 billion by 2020, but accelerated sharply afterward, with USD 5.7 billion in 2022, USD 8.8 billion in 2024, and USD 10.6 billion in 2025. This expansion mirrors the rapid adoption of retail media networks by advertisers aiming to target consumers closer to their purchase decisions. The trend underscores how retail ecosystems have evolved into critical digital marketing channels, blending commerce and advertising strategies effectively.
| Labels | Ad Spend (USD billions) |
|---|---|
| 2025 | 10.6 |
| 2024 | 8.8 |
| 2023 | 7.1 |
| 2022 | 5.7 |
| 2021 | 4.5 |
| 2020 | 3.6 |
| 2019 | 2.8 |
| 2018 | 2.2 |
| 2017 | 1.7 |
| 2016 | 1.3 |
| 2015 | 1 |
