Free US Retailer Ad Budget Allocation by Quarter from 2015 to 2025 Chart
The chart indicates a steady growth in total annual ad budgets for U.S. retailers, increasing from USD 12 billion in 2015 to USD 17 billion by 2025. Growth is gradual through the decade, with key increases from USD 14 billion in 2020 to USD 17 billion in 2025, reflecting the expanding role of digital platforms and evolving retail strategies. The trend shows how advertisers have reallocated budgets to maximize reach and efficiency, emphasizing performance-based channels and integrated campaigns to capture consumer attention year-round.
| Labels | Total Annual Budget (USD Billions) |
|---|---|
| 2025 | 17 |
| 2024 | 16 |
| 2023 | 16 |
| 2022 | 15 |
| 2021 | 15 |
| 2020 | 14 |
| 2019 | 14 |
| 2018 | 13 |
| 2017 | 13 |
| 2016 | 12 |
| 2015 | 12 |
