The chart displays the US Email Open Rate Trends by Sector for the 2015–2025 Total Open Rate (%), indicating the average email engagement across various industries. Nonprofit leads with the highest total open rate at 31.5%. Education follows closely in second place with a 30% open rate. Finance has the third-highest rate at 29%. Technology has a total open rate of 27%, while Healthcare is lower at 24.5%. Travel and Retail have the lowest open rates among the sectors listed, with Travel at 23% and Retail at 22%. The data highlights that sectors focused on personal or non-commercial engagement, such as Nonprofit and Education, achieve the highest email open rates, while heavily commercial sectors like Retail see the lowest engagement.
| Labels | 2015–2025 Total Open Rate (%) |
| Nonprofit | 31.5 |
| Education | 30 |
| Finance | 29 |
| Technology | 27 |
| Healthcare | 24.5 |
| Travel | 23 |
| Retail | 22 |
