The chart displays the US Advertising Audience Total Audience Reach (in millions) by gender from 2018 to 2025, illustrating a slightly higher total reach for the Female audience. The Female audience accounts for 52% of the total reach, translating to 130 million impressions. The Male audience accounts for 48% of the total reach, translating to 120 million impressions. The total audience reach across both genders is 250 million impressions ($\mathbf{130 \text{ million} + 120 \text{ million} = 250 \text{ million}}$). The data indicates that advertising in the US from 2018 to 2025 has slightly greater overall exposure to Female consumers, with a difference of 10 million impressions compared to the Male audience.
| Labels | 2018–2025 Total Audience Reach (in millions) |
| Male | 120 |
| Female | 130 |
