Free US Advertising Audience Reach by Gender from 2018 to 2025 Chart
The chart displays the US Advertising Audience Total Audience Reach (in millions) by gender from 2018 to 2025, illustrating a slightly higher total reach for the Female audience. The Female audience accounts for 52% of the total reach, translating to 130 million impressions. The Male audience accounts for 48% of the total reach, translating to 120 million impressions. The total audience reach across both genders is 250 million impressions ($\mathbf{130 \text{ million} + 120 \text{ million} = 250 \text{ million}}$). The data indicates that advertising in the US from 2018 to 2025 has slightly greater overall exposure to Female consumers, with a difference of 10 million impressions compared to the Male audience.
| Labels | 2018–2025 Total Audience Reach (in millions) |
| Male | 120 |
| Female | 130 |
