The chart displays the US Consumer Engagement with Mobile Ads by Platform from 2020 to 2025, highlighting the upward trend in Engagement Rate (%), Click-Through Rate (%), and Ad Recall (%). The Ad Recall (%) is the highest metric, starting at 40.5% in 2020 and projected to peak at 48% in 2025. The Engagement Rate (%) also saw consistent growth, rising from 15.2% in 2020 to 19% in 2025. The Click-Through Rate (%) is the lowest metric, but still shows a steady increase from 2.8% in 2020 to 3.8% in 2025. All three key performance indicators show continuous yearly improvement, with Ad Recall (%) demonstrating the most significant absolute gain of 7.5 percentage points ($\mathbf{48\% - 40.5\% = 7.5\%}$) over the six-year period.
| Labels | Engagement Rate (%) | Click-Through Rate (%) | Ad Recall (%) |
| 2020 | 15.2 | 2.8 | 40.5 |
| 2021 | 16 | 3 | 42 |
| 2022 | 16.8 | 3.2 | 43.5 |
| 2023 | 17.5 | 3.4 | 45 |
| 2024 | 18.3 | 3.6 | 46.5 |
| 2025 | 19 | 3.8 | 48 |
