Free US Consumer Engagement with Mobile Ads by Platform from 2020 to 2025 Chart
The chart displays the US Consumer Engagement with Mobile Ads by Platform from 2020 to 2025, highlighting the upward trend in Engagement Rate (%), Click-Through Rate (%), and Ad Recall (%). The Ad Recall (%) is the highest metric, starting at 40.5% in 2020 and projected to peak at 48% in 2025. The Engagement Rate (%) also saw consistent growth, rising from 15.2% in 2020 to 19% in 2025. The Click-Through Rate (%) is the lowest metric, but still shows a steady increase from 2.8% in 2020 to 3.8% in 2025. All three key performance indicators show continuous yearly improvement, with Ad Recall (%) demonstrating the most significant absolute gain of 7.5 percentage points ($\mathbf{48\% - 40.5\% = 7.5\%}$) over the six-year period.
| Labels | Engagement Rate (%) | Click-Through Rate (%) | Ad Recall (%) |
| 2020 | 15.2 | 2.8 | 40.5 |
| 2021 | 16 | 3 | 42 |
| 2022 | 16.8 | 3.2 | 43.5 |
| 2023 | 17.5 | 3.4 | 45 |
| 2024 | 18.3 | 3.6 | 46.5 |
| 2025 | 19 | 3.8 | 48 |
