Free US Retail Digital Ad Spend by State from 2020 to 2025 Chart
The chart displays the US Retail Digital Ad 2020–2025 Total Digital Ad Spend (USD billions) by state, highlighting the geographic concentration of retail ad budgets. California leads the nation by a significant margin with the highest ad spend at 14.2 billion USD. New York is the second-highest state with 10.7 billion USD in ad spend. Texas follows in third place with 9.4 billion USD. Florida and Illinois are the next largest spenders at 7 billion USD and 6.6 billion USD, respectively. The lowest ad spend among the listed states is in North Carolina with 4.2 billion USD and Georgia with 4.3 billion USD. The top three states—California, New York, and Texas—dominate the market, accounting for 34.3 billion USD of the total digital ad spend.
| Labels | 2020–2025 Total Digital Ad Spend (USD billions) |
| California | 14.2 |
| New York | 10.7 |
| Texas | 9.4 |
| Florida | 7 |
| Illinois | 6.6 |
| Pennsylvania | 5.9 |
| Ohio | 5.2 |
| Michigan | 4.6 |
| Georgia | 4.3 |
| North Carolina | 4.2 |
