The chart displays the US Programmatic Advertising ROI (%) by industry for 2015, 2020, and 2025, illustrating a consistent and significant increase across all eight listed sectors. Retail is the sector with the highest ROI in all three years, rising from 200% in 2015 to 225% in 2020, and projected to reach 250% in 2025. Financial and Entertainment also show strong performance, with Financial increasing from 180% in 2015 to a projected 220% in 2025, and Entertainment rising from 170% to 215% in 2025. The lowest ROI is in Healthcare, which still shows considerable growth from 100% in 2015 to 130% in 2025. The largest absolute increase is seen in Retail, gaining 50 percentage points of ROI over the decade ($\mathbf{250\% - 200\% = 50\%}$), demonstrating the strong overall effectiveness of programmatic advertising across the US market.
| Labels | ROI 2015 (%) | ROI 2020 (%) | ROI 2025 (%) |
| Automotive | 150 | 175 | 190 |
| Retail | 200 | 225 | 250 |
| Healthcare | 100 | 120 | 130 |
| Financial | 180 | 200 | 220 |
| Travel | 130 | 150 | 170 |
| Telecom. | 160 | 180 | 210 |
| Goods | 140 | 160 | 185 |
| Entertainment | 170 | 195 | 215 |
