The chart displays the US Political Campaign Ad Engagement Rate (%) from 2020 to 2025, indicating a clear and consistent upward trend in voter engagement over the six-year period. The Engagement Rate (%) started at 18.5% in 2020. It then increased to 19.2% in 2021 and crossed the 20% mark in 2022 with a rate of 20.1%. The rate continued its rise to 21% in 2023. The upward trajectory is projected to continue with 22.5% in 2024 and peak at 23% in 2025. The total increase in the engagement rate is 4.5 percentage points ($\mathbf{23\% - 18.5\% = 4.5\%}$) over the period, demonstrating the increasing effectiveness and adoption of digital ad strategies in political campaigns to drive voter interaction.
| Labels | Engagement Rate (%) 2020–2025 |
| 2025 | 23 |
| 2024 | 22.5 |
| 2023 | 21 |
| 2022 | 20.1 |
| 2021 | 19.2 |
| 2020 | 18.5 |
