Free US Online Marketplace Advertising Conversion Rates from 2020 to 2025 Chart
The chart displays the US Online Marketplace Advertising Conversion Rate (%) from 2020 to 2025, illustrating a clear and consistent upward trend in conversion effectiveness over the six-year period. The Conversion Rate (%) started at 12.5% in 2020. It then increased to 13.3% in 2021 and 14% in 2022. The rate continued its rise to 14.7% in 2023. The upward trajectory is projected to continue with 15.4% in 2024 and peak at 16% in 2025. The total increase in the conversion rate is 3.5 percentage points ($\mathbf{16\% - 12.5\% = 3.5\%}$) from 2020 to 2025, which demonstrates significant improvements in the performance of online marketplace advertising.
| Labels | Conversion Rate (%) 2020–2025 |
| 2025 | 16 |
| 2024 | 15.4 |
| 2023 | 14.7 |
| 2022 | 14 |
| 2021 | 13.3 |
| 2020 | 12.5 |
