Free US Social Media Influencer Market Share by Platform from 2020 to 2025 Chart
The chart displays the US Social Media Influencer Market Share (%) by Platform (2020–2025), highlighting the dominant platforms in the influencer marketing space. Instagram leads the market by a significant margin with the largest share at 35%. YouTube is the second-largest platform, capturing 25% of the total market share. TikTok accounts for 15%, solidifying its position among the top three. The remaining platforms—Facebook, Twitter, and LinkedIn—each hold the smallest and equal shares at 5% each. The combined market share of the top two services, Instagram and YouTube, is 60%, which underscores their strong collective dominance in the US social media influencer market.
| Labels | Market Share (%) |
| 35 | |
| YouTube | 25 |
| TikTok | 15 |
| 5 | |
| 5 | |
| 5 |
