The chart displays the US Social Media Ad Ad Cost per Impression (USD) from 2015 to 2025 for five specific years, illustrating a gradual but continuous increase in the cost over the decade. The Ad Cost per Impression started at 0.9 USD in 2015. It then increased to 0.95 USD in 2017 and reached 1 USD in 2019. The cost continued to climb, reaching 1.05 USD in 2022 and is projected to peak at 1.1 USD in 2025. The total projected increase in cost per impression from 2015 to 2025 is 0.2 USD ($\mathbf{1.1 \text{ USD} - 0.9 \text{ USD} = 0.2 \text{ USD}}$ increase). This sustained growth reflects the increasing competitiveness and demand for ad space on US social media platforms.
| Labels | Ad Cost per Impression (USD) 2015–2025 |
| 2025 | 1.1 |
| 2022 | 1.05 |
| 2019 | 1 |
| 2017 | 0.95 |
| 2015 | 0.9 |
