The chart displays the US Connected TV Advertising Market Share (%) by Company from 2020 to 2025, illustrating the distribution of ad spending among the top five companies. Roku, Inc. commands the largest market share at 35%. Amazon.com, Inc. is the second-largest player, capturing 25% of the advertising share. Samsung Electronics Co., Ltd. holds the third-largest share at 20%. Apple Inc. follows with 15%. The Walt Disney Company has the smallest share at 5%. The combined market share of the top two companies, Roku, Inc. and Amazon.com, Inc., is 60%, which underscores their collective dominance in the US Connected TV advertising market.
| Labels | Market Share (%) |
| Roku, Inc. | 35 |
| Amazon.com, Inc. | 25 |
| Samsung Electronics Co., Ltd. | 20 |
| Apple Inc. | 15 |
| The Walt Disney Company | 5 |
