The chart displays the US Retail Marketing Overall Marketing ROI (%) from 2020 to 2025, illustrating a significant and continuous upward trend in the return on investment over the six-year period. The Overall Marketing ROI (%) started at 38% in 2020. It then increased to 40% in 2021 and 43% in 2022. The rate continued its rise, reaching 45% in 2023 and 48% in 2024. The ROI is projected to peak at 50% in 2025. The total projected increase in the ROI is 12 percentage points ($\mathbf{50\% - 38\% = 12\%}$) from 2020 to 2025. This sustained growth suggests that US retail marketing campaigns are becoming progressively more effective at generating returns, likely driven by strategic shifts toward data-driven and digital channels.
| Labels | Overall Marketing ROI (%) |
| 2025 | 50 |
| 2024 | 48 |
| 2023 | 45 |
| 2022 | 43 |
| 2021 | 40 |
| 2020 | 38 |
