The chart displays the US Streaming Advertising View Rate (%) by Platform from 2018 to 2025, illustrating the distribution of ad viewability among five major streaming services. YouTube leads the market with the highest view rate at 35%. Netflix is the second-largest platform, capturing 25% of the ad view rate. Disney+ accounts for 20%. Hulu and Amazon Prime Video hold the smallest and equal shares at 10% each. The combined view rate of the top two platforms, YouTube and Netflix, is 60%, underscoring their collective dominance in ad viewability within the US streaming advertising market.
| Labels | View Rate (%) |
| YouTube | 35 |
| Netflix | 25 |
| Disney+ | 20 |
| Hulu | 10 |
| Amazon Prime Video | 10 |
