The chart displays the US Digital Marketing Retail (Market Share %) from 2015 to 2025 for five specific years, illustrating a modest but consistent growth trend in the market share held by the retail industry. The Retail Market Share (%) started at 28% in 2015. It then increased to 29% in 2018 and 30% in 2020. The upward trend is projected to continue, reaching 31% in 2023 and peaking at 32% in 2025. The total projected increase in market share is 4 percentage points ($\mathbf{32\% - 28\% = 4\%}$) from 2015 to 2025. This sustained growth underscores the increasing investment and proportional influence of the retail sector in the overall US digital marketing expenditure landscape.
| Labels | Retail (Market Share %) 2015–2025 |
| 2025 | 32 |
| 2023 | 31 |
| 2020 | 30 |
| 2018 | 29 |
| 2015 | 28 |
