How to Make a Business Card in Adobe Photoshop
Business cards are versatile marketing tools that can be used both in formal and informal events. You may hand out a business card to a potential client during conferences or conventions. Or, you can also give one to a person you happen to talk to while waiting in line at your local supermarket.
But this convenience has a downside. Consumer studies have repeatedly shown that 9 out of 10 business cards are thrown away. Why?
It may be due to a variety of reasons. Chief among them is that customers just do not find them useful or visually stimulating.
Therefore, if you want to start using creative business cards, you should go at it by employing all the best and proven marketing techniques. We have compiled the top elements that should be considered when creating effective business cards.
1. Paper Type
There are instances where you can print your business cards of standard 80gsm (grams per square meter) paper. But, if you want your elegant business cards to stand out, you must use higher quality paper. The best business cards are those that are printed on 350gsm cardstock.
The higher the gsm number, the thicker they are. And the more likely they can withstand the tests of time in the hands (or pockets) of your potential clients.
2. Card Shape
Rectangular business cards are too common and, as a result, boring. Explore other card shapes. Try out square transparent business cards, round name cards, or even irregularly shaped ones. With an unusual shape and size, your business cards are more memorable.
Pay special attention to your business card’s typography. A good font style helps reinforce the story you are trying to tell. To illustrate, a customized corporate business card that mainly uses script typefaces will appear more elegant and formal. If you want to create a professional image through your business card, this is the way to go.
On the other hand, if you want to showcase your brand’s fun and casual side, try using Sans Serif fonts like Arial and Trebuchet.
Almost all business cards will contain the name, designation or position, affiliated company, and contact information of its owner. Spice up your card’s content by adding fun titles, updated social media links, or Call To Action.
If you do what a majority of marketers and professionals have been doing, you will only get the same results. Try something new and more useful for your customers instead.
5. Visual Hierarchy
Visual hierarchy refers to the arrangement of text and visual elements in relation to their perceived importance in a design. When applied to the creation of business cards, you should aim to follow an organized and clean card layout.
Clutter-free layouts make a readable business card. And when customers can readily get the information they need from a minimal business card, they can quickly assess the importance of that business card and the likelihood that they will need your business information in the future.
6. Branding Elements
As a marketing tool, a winning business card should include unique branding elements. The most common one is the use of original logo design. Create logos that tie up your brand’s image or the kind of message you wish to impart to a potential customer.
Now that you know what to look for in a business card, have you chosen one yet?