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How To Make Print Materials In Adobe Illustrator?
Print materials are still better than those of the digital ones. One of the most important things on the list is that they stimulate senses because you can also touch and smell the scented papers they're printed into. However print materials were used, it's primary purpose is to convey a message which is in addition to engaging the readers. For you to make beautiful and effective print materials in Adobe Illustrator, here are a few steps and inclusions for you to get by.
1. Determine Your Type Of Business
Before you think about designing your print materials (for marketing, inviting, etc), think about the products and/or services you are selling. This will help you determine the graphic design you will use, vectors shapes to apply, which color to use, and which specific print material will you choose. Should you print it on brochures, flyers, business cards, posters, billboards, etc. Especially when your establishment is already well-known or has been around for how many years, perhaps a real-estate or an established clothing brand, then you might want to consider using billboards (which still depends on your budget).
2. Determine Your Target Market
Print materials are also known as promotional materials. Therefore, it's still important to determine who your target market is. Decide whether your business is typically useful in school, office, or any other establishment. In which case, you will have to determine your who your readers would be — you may target students, business professionals, teachers, parents, etc. When you determine your target market, you're also determining the layout and which specific designs are appropriate for your target audience.
3. Find Some References
Since it's quite challenging to work something from scratch, then it's better to check out for print samples. You may use online references or simply the real thing. By doing so, you will be given a more effective guide on how to design your own print materials You'll be guided about the format and which appropriate color to use. In addition, this will also help you create the most competitive print materials. Especially when you have meticulous eyes, then you will know how to the print materials should have been done.
4. Never Forget About The Logo
As mentioned, print materials or print media is also used to market your business. Therefore, it's important to always keep in mind that you should develop a good branding for your business. In addition to its purpose for marketing, logos also serve as instruments in showcasing your company's or business identity. With that sense, you develop that instance where people look at your logo and they'll know it's you; they'll know your successes and how you were efficient to them (your customers in particular).
5. Use Adobe Illustrator
After you have all these in mind, it's time to create your file in Adobe Illustrator. You can simply do this by opening your Adobe Illustrator and create a new file. To make it more convenient for you, you may use the sample printable material you have downloaded and customize it. Once you feel that you're done, you may hit the "save" button and choose the best paper where you will print your design.