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26+ Free Marketing Audit Templates & Samples – Word, PDF, Google Docs

A marketing audit refers to a systematic analysis, evaluation, and interpretation of the business marketing environment. This keeps a check on both internal and external factors, the goals and objectives, principles, areas pertaining to problems and issues, etc. so that a strong action plan can be recommended to enhance the marketing performance of the firm.

222+ FREE & Premium Marketing Templates - Download NOWBeautifully Designed, Easily Editable Templates to Get your Work Done Faster & Smarter.

Once you have set your sample marketing activity or campaigns rolling, you will need to monitor and access it. You need to know how the whole activity is fairing so that you can make adjustments and update the stakeholders or the business owners. You do not want to take the campaign blindfolded as it may cost you a lot of money and fail to get the desired results.

Marketing Audit Report Template

File Format
  • Google Docs
  • MS Word
  • Pages

Size: US, A4


Creating a report is not an easy job to do. It helps form a marketing strategy for a business. You can do it in the easiest way possible with the help of this above-mentioned report template. It is professionally-designed and makes use of high-quality content so that users can customize it to suit their needs. All you need to do is download the template, edit and customize it to suit your needs and requirements.

Marketing Audit Checklist Template

File Format
  • MS Word
  • Numbers
  • MS Excel
  • Pages

Size: A4, US


Make auditing easier and quicker with the help of this audit checklist that is mentioned above. This document is a 4-page file, that comes in standard business fonts and can be easily edited and customized as per the needs of the user. It has a tabular column where your information can be entered by editing using your choice of software application. Another added advantage of this template is that it comes in many file formats, and you can choose the one that suits you the best. Try it out now!

Marketing Report Template

File Format
  • MS Word
  • Pages

Size: A4, US


Impress your company’s officials with this professionally designed marketing report template, that can be instantly downloaded anytime, anywhere. Expand your department’s success and impress your company’s executives with this above document, that will not disappoint you. Instant download anytime, anywhere at an affordable price. This file is not just limited to a computer, but it can also be easily downloaded on any electronic device with ease. Check it out now!

Marketing Strategies Checklist Template

File Format
  • Pages
  • MS Word

Size: A4, US


Marketing audits help in understanding how much you have achieved in a specific period of time. While we understand that coming up with all-inclusive audit document from the scratch is not easy, we can ensure that by using this checklist document, things will be made smooth and hassle-free for you. Modify and edit the template with your content and download it in any file format effortlessly.

Easy to Edit Audit Report Template

File Format
  • MS Word
  • Pages

Size: A4, US


Audit reports can sometimes get overwhelming, but not anymore, all thanks to this easy-to-edit audit report template that will ensure you do not have much to worry about. Simply just download the above-mentioned template in any of the fie formats it is available in and make your report. Not only is this template editable, but you can also customize it to meet your needs and preferences as needed.

SEO Marketing Audit

Create a Marketing Audit in 6 Steps:

Step 1: Marketing Goals and Objectives

In the first step, a meeting between the company officer(s) and a potential auditor is done to study the marketing operations and the potential value of a marketing audit. If the company officers are convinced by the potential benefits of the marketing audit, then they work out an agreement with the auditor on the objectives, coverage, data sources, report format, and time duration for the audit.

Step 2: Identify your Target Audience

An auditor spends the majority of his time in gathering data. If a project is large, then usually an auditing team is involved. A plan that provides detailed information regarding the questions to be asked, the time and place of contact, etc, has to be meticulously prepared so that auditing period and expense are kept to a minimum.

Step 3: Gather the Data

As the data keeps coming in, the marketing auditor will be developing tentative conclusions. The auditor should meet with the company officer once or twice before the collection of data ends so that he/she can outline some initial findings to see what recommendations they produce. Once this phase is over, the auditor should prepare notes for a presentation to the concerned person. In this presentation, the auditor can talk about the objectives and main findings after which, major recommendations can be highlighted.

Step 4: List your products and Services

The next thing for you to make a list of all the products and services you provide as an organization. This way, the customers will know what you do and how can they benefit from your business as well. Every day reports of the interviews are to be drafted and reviewed so that the auditor can locate new areas that require exploration while data is still being collected. Restaurant marketing templates might help you understand how to create the perfect marketing needed for your business.

Step 5: Identify Competition

You need to know who your competition is. Knowing their weaknesses and strengths might help you come up with a better idea of how you can make the best of them and grow your company’s business with ease. If you are a big company and your competition is a small one, do not forget that this kind of company can also bring you down, as it matters who is more hardworking and better, no matter the size of the company. So, have a healthy competition with your competitors, and also encourage them.

Step 6: Marketing Strategies

Once you have all the needed points, get them together to make the right strategies you need for the growth of your company. Know that client satisfaction is the most important, and also that your company’s reputation is at stake, so make sure that you have the right steps to make the best out of the worst situation. Check marketing proposal templates for more. Compare your results to goals and check how can you make better changes for the growth of your company.

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Sample Zara Marketing Audit

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Marketing Audit Example

Final Thoughts:

As marketing for business is different, you might need various audit formats and steps to market your business in the most effective way possible. With the marketing audit templates, they provide you with guidelines on the main aspects you should include in the auditing process.

This ensures that you capture all the important details by analyzing the market environment and the marketing strategies properly. The resources of the campaigns, the performance of the team, and the use of allocated funds are some of the aspects that are looked at. The budget sample also plays a major role in marketing, since you know how much it would cost to market your business to the world.

An audit is necessary for any type of marketing plan process. The audit is conducted in the beginning and at other series of points in the implementation plan. It looks at both the internal and external influences, which may affect the marketing plan. With the audits, you can see the opportunities and discover the weaknesses and therefore make appropriate changes to the marketing plan.

General FAQs

1. What is a Marketing Audit?

A marketing audit is a precise review of your marketing plan, objectives, strategies and the current activities that are being performed in your business. The goal of a marketing audit is to see what is happening and what is you can check for areas of improvement.

2. Why is a Marketing Audit important?

The function of a marketing audit is to identify sets of data insights, especially the strengths and weaknesses. Performance weaknesses give a business owner the insight they need to fix any areas of improvement. Strengths are the exact opposite. They show what is currently managing and making the market a success.

3. What are the components of a Marketing Audit?

A marketing audit contains the following components:

  • Marketing strategies and objectives
  • Goals of the company
  • Assessing the viability of a business
  • Mission strategies
  • Market and retailers
  • Competitors and distributors
  • Influences that have a direct impact on the business’ marketing performance.

4. What are the types of Marketing Audits?

A marketing audit is of two types:

  • External audit – describes the environment and marketing of the company. Factors that influence your business and are not in control.
  • Internal audit – focuses on the resources of a company like labor, finances, time, etc. Analyzes the marketing team concerning basic structure, effectiveness, and correlation.

5. How do you create a Marketing Audit?

You can create a marketing audit with the following points:

  • Create an inventory of assets
  • Align your audit with goals
  • Collect data about your marketing performance
  • Compare results to the goals you have
  • Adapt and optimize
  • Check your conversions and leads.

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