How to Create a Nonprofit Marketing Plan [11+ Templates to Download]

A marketing plan can be defined as the strategies and tactics a company or an organization uses to increase its growth in the forthcoming years. There are many marketing plans templates available online, so you can have a better idea of how to create a plan for your organization.

Create a Nonprofit Marketing Plan in 5 Easy Steps

Step 1: Pick your Goals

Perform a self-assessment about what your company is and where you stand exactly in the market. Set certain realistic and developmental goals that will help your company prosper. Outline your strategies and tactics on how you are going to establish ground rules and objectives to prosper.

Step 2: Target Audience

Once you are set with the goals for the company, learn who your target audiences are. Work towards keeping existing customers and also, try getting new clients into the company. Boost your volunteers and try to spread as much awareness as you possibly can. This will also help you find the right support that acts as a push to your business.

Step 3: Create your Content

Outline a plan that will help your marketing strategy. Understand who your competition is and what you need to do to get better than them. You have to try and engage your audience so that they know where to come in case they have to. Always have a plan of action ready for any situation that might erupt up without prior notice.

Step 4: Online Marketing

There are many online marketing templates available for you to check out so that you will get an idea as to how online marketing works. Choose what your online and offline tactics would be to engage people so that they understand what you do better. Social media plays a major role in online marketing, so make use of it to the best of its abilities.

Step 5: Analyze and Assess

Define what your budget and your targets are. Analyze and assess your marketing plan in case there are any changes to be made. Track and measure all your results regularly. Develop a timeline and measure your progress in a regular process. Mention as to what makes you unique and find what sets you apart from the rest.

11+ Nonprofit Marketing Plan Templates

1. Marketing Plan for Non-Profit Organization

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  • PDF

Size: 134 KB

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Research helps an organization understand what is happening in and around the company and the public’s opinion about the organization. It means that the organization has to combine a series of plans to create a concrete image in the market for itself.

2. Simple Nonprofit Marketing Plan

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  • PDF

Size: 767 KB

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A simple nonprofit marketing plan has a few steps that need to be followed by the organization to outgrow the changes it goes through. It has certain missions to fulfil for itself. There are a certain set of tools that the nonprofit organization needs to have and follow the rules for it to successfully establish itself.

3. Nonprofit Marketing Plan Template

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  • PDF

Size: 2.8 MB

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You can take the help of the above template to create a marketing plan for your nonprofit organization. This will act as a stepping stone to run your organization in a better way. Having a plan for anything will always show better results because you are ready to face all the hurdles thrown at you.

4. Annual Nonprofit Marketing Plan

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  • PDF

Size: 734 KB

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Use the above free marketing templates which is totally editable and customizable. You can fill in the plan you have for your organization by answering the questions asked, as this will help you have an idea of how the plan should be. It is a worksheet for creating an annual nonprofit marketing plan for your organization.

5. Sample Nonprofit Marketing Plan

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  • PDF

Size: 51 KB

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Every plan should have a reason for it. It should have goals, why you created the plan, criteria and selection, the strategies and tactics you will be using, etc. It is very important for you to understand the basic marketing strategy of your organization and what is it that the client expects, so that you can run your business smoothly.

6. Digital Marketing Plan for Nonprofits

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  • PDF

Size: 5 MB

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Digital marketing really helps you establish yourself on social media. Though it has its advantages and disadvantages, it is a good place to start for people to know about you. Use the above template to create your own digital marketing plan for your organization.

7. Formal Nonprofit Marketing Plan

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  • PDF

Size: 148 KB

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A formal nonprofit marketing plan will help you create a perfect marketing plan for your business by giving you the steps, strategies and tactics you can use to strengthen your organization. Follow these steps and see your business lead the success route.

8. Marketing Planning for Nonprofit Organization

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  • PDF

Size: 429 KB

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There are many nonprofit marketing plan templates in PDF for you to check out and understand the basic meaning of what a marketing plan does and how it helps your organization. The above template shows the features, classification, overview and study of non-profit organizations and how you can come up with the best plan to make a marketing strategy for your organization.

9. Nonprofit Marketing Plan Example

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  • PDF

Size: 70 KB

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A nonprofit marketing plan template acts as a strategic outline for your marketing plan. You should know what is your company about, what are its objectives and goals, what are the resources and materials you have in your organization that might be of any help, what actions you should be taking to reach all the objectives, etc.

10. Basic Nonprofit Marketing Plan Workbook

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  • PDF

Size: 3 MB

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A workbook has in it all the possible instructions and practice exercises to help you get better in any certain subject. The same way, a marketing plan workbook has in it all the possible steps, tactics and instructions that will be of great help for you and your organization. This will help you know the company in and out and also what you can do to make yourself better in the market.

11. Digital Marketing Plan For Nonprofit Organization

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  • PDF

Size: 458 KB

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Digital marketing plays a major role in spreading news and information about anything, anytime and anywhere on any social media platform. Since technology plays an important role in almost everyone’s life, it is the best way to get the word of your company out. Read the above template carefully, to understand the digital platform better.

12. Professional Nonprofit Marketing Plan

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  • PDF

Size: 520 KB

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The above template acts as a questionnaire for you to fill it with details of what you want your nonprofit plan to be. It is divided into 4 parts and all these parts act as a major part in creating a marketing strategy. From knowing your company’s strengths and weaknesses to understanding the best tactic to run your company, it will help you in every way. Download it now!

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