What is the use of a marketing plan for a small business? The answer might be nothing for now, but actually, it’s not that simple. Whether the company is massive or a startup, it doesn’t matter. What matters is that there’s a high demand for the product that the company is developing or trading. An article from Inc.com said, “find a hungry market.” And that’s why this article will teach you how to develop a winning marketing plan for your small business.
5 Steps in Developing a Marketing Plan
Step 1: Do a Situation Analysis
A situation analysis is an answer to the question of knowing where the business is. Included in this are both the external and internal status of the business. An excellent way to do this is by doing a S.W.O.T. Analysis. S.W.O.T. stands for Strengths, Weaknesses, Opportunities, and Threats. Doing SWOT is helpful and can swiftly examine your enterprise in the shortest possible time.
Step 2: Define Your Target Audience
Developing a one-paragraph description of your target audience is next. You may want to include sex, age, composition, or lifestyle. You can be as detailed as possible. By doing this, not only are you ensuring a positive workforce, but you are also creating an expanded market for your business. Knowing what your customer wants would also help you in developing possible products that would surely be accepted readily. You might want to do a survey for this as well. If possible, do it with your current market. What you need is not a massive advertising campaign rather just a simple introduction through word of mouth.
Step 3: Write Your Marketing Goals
After finishing both internal and external audits, now it comes to the leader or the owner to establish goals. For example, are you looking for a 10% or 20% increase in revenue within the year? Write everything down, be sure to make it specific, optimistic, and realistic. Also, include short-term and long-term strategic plan goals in this to show further the people that you are indeed going somewhere. This way, you’ll create some inspiration for the followers to do more and earn more.
Step 4: Develop Strategies
Combining all the previous actions, it is now necessary to use them and mix them into a strategy or set of tactics. This way, the company will know how to move and where to go. Developments would surely happen. Make sure to read some marketing books on strategies and leadership. One of the best available plans is internet marketing, which is also the right choice for the current market.
Step 5: Set Your Marketing Budget
The last but not the least is the budget. The marketing budget could be costly, but it’s possible to tweak some previous goals to fit the budget arrangement. Be sure to know what’s the need over the wants. For example, expanding the store could be great, but with a population that is just enough, the action might be too much and entirely unnecessary. So be sure to fit the necessary expectations and considerations.
10+ Marketing Plan For Small Business Templates
1. Marketing Plan for Small Business Template
The Marketing Plan for Small Business Template (shown above) is the perfect marketing plan for the pioneers. This template doesn’t only include marketing analysis; it also has environmental analysis, marketing focus, and so much more. Thriving in this highly competitive market has never been this easy. Download this today and get to promote your business well!
2. Small Business Marketing Plan Template
The template created for the visionary, this Small Business Marketing Plan Template (shown above) would surely create a good business report someday. This simple format is easy to edit and is available in regular file formats. Make your moves right, and success will be with you. Download this template today!
3. Startup Marketing Plan Template
The Startup Marketing Plan Template is one of the best marketing templates there is. Laozi once said that “a thousand-mile journey starts with a single step.” and with this format, your step would be a firm and founded one. The best is yet to come. Download this template today!
4. Marketing Plan Template
This general all-purpose Marketing Plan Template is an excellent template. This format is not limited to small businesses, but this can also be of use when the company has grown enough. Hence, the current situation doesn’t constrain this. Download this today!
5. Music Marketing Plan Template
The music industry has always been an enormous endeavor for an entrepeneur. What if you’re starting small? Well, this Music Marketing Plan Template is the best answer. Make your music loud and grow the business. Create the best music festivals today, with a press of that download button!
6. Event Marketing Plan Template
The event industry includes many things! The pressure of showing something new is always there. Be firm, and be swift! Download this Event Marketing Plan Template today! Make your summer, seasonal, or winter events the main thing by pressing that button.
7. Free Marketing Planner Template
Developing a plan could be nerve-racking, but with this Free Marketing Planner Template, the path is clear. Make your plans today with this planner! It’s available in both Adobe Illustrator and Adobe Photoshop formats giving you the edge and flexibility. Download today!
8. Free Marketing Plan Chart Template
Know where you are going with this Free Marketing Plan Chart Template. Sometimes, difficulties in making short-term goals succeed could overshadow long-term goals in the process. However, this marketing plan chart could still show you where you are and help you succeed in fulfilling your dreams. It’s available in Excel and some standard file formats. Download this today!
9. Free Sales and Marketing Action Plan Template
No matter how easy or straightforward a plan is, without action, it’s going to stay as it is, a wish. The Free Sales and Marketing Action Plan Template will help you move that plan into reality. Move your button to the download button and make your dreams come true!
10. J&K Auto Repair Marketing Plan Sample
The details on this J&K Auto Repair Marketing Plan Sample is amazingly comprehensive. This sample includes everything necessary to make your marketing plan! Download this today and check what you can get.
11. The Cup of Cake Cafe Marketing Plan Sample
The Cup of Cake Cafe Marketing Plan Sample (shown above) is although cute, but delivers the exact features that a marketing plan needs. Check this small business marketing plan today!