A variety of corporate entities ask about your company’s story almost every day, such as your customers, the media, and your investors. Imagine how repetitive it would seem if your employees would have to say it every time. Luckily, business innovators have devised a simple, compact tool that can tell your company’s story in one neat sheet samples, and these are called your company fact sheets.
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A company fact sheet is a simple overview of the essential things that people need to know. These details are delivered in bite-sized paragraphs or bullets that are easy to skim. When building your fact sheet, keep in mind about your target audience as this will determine what type of relevant information you will be including. Nevertheless, what follows are the different important aspects involved in making a fact sheet.
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Elements of a Good Company Fact Sheet
1. Company Information: Your company fact sheet should, first and foremost, provide the essential facts of your company. This pertains to the name of your company, company size, establishment date, type of industry that your company is in, company logo should there be any, and keywords that tell the story of your business.
2. Mission and Vision: Your company’s vision and mission tell your grounding principles in conducting business as well as its long-term objectives. In some other fact sheets, the mission and vision are summarized in a simple, bold slogan of the company.
3. Products and Services: Simply put, your products and services are what your company sells to gain profit. This always gets to be one of the main highlights of the company fact sheet regardless of the fact sheet’s target audience.
4. Insights: There are two broad categories of insights that you need to put in your fact sheet. First is your business operational insight where you mark the important events and awards that your company achieved during recent years. Second is the customer insight where you get to identify the customer base of your products and services.
5. Organizational Facts: This part brings recognition to the key players of your company, such as the founders and executives, through an organizational chart. Your organizational facts list down the names of your company leaders and their positions. Some fact sheets also indicate their organizational structure and employee population, but it really depends on the size of your company.
6. Call to action: A good company fact sheet ends with a call to action that reinforces the goal of the fact sheet. As there are various types of a fact sheet, the details that go here vary. For example, if the fact sheet is used for product sales, then the call to action is a module composed of the company’s contact information like an email address or a phone number. These call-to-action details are placed at the bottom of your fact sheet known as the footer.
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Steps to Make a Great Company Fact Sheet
Your fact sheet is divided into three main parts: the header, the body, and the footer. The following steps details on the processes involved in making each part including their sub-parts.
Additional note: Your company fact sheet should only span for a single page, so as you build each component and sub-component, only put in relevant information and make use of the basics of a layout to compress and compartmentalize each block of details.
1. Header: The header is the title of your company fact sheet. It sets a general direction for the flow of your information. As a start, type in your basic company details which are your company name, business address, phone number, email address, and website. This group is set at the topmost part of your fact sheet. In an area directly below your first group of information, provide the remaining basic details about your company. This includes your company size, the industry you are in, and your year of establishment.
2. Body: All the information you have set up in your header are all for the purpose of giving context for the readers to understand the main meat of your company fact sheet, and it is composed of the following:
- Vision and Mission: You don’t need to state the entirety of your company’s mission and vision. Most often times, companies even summarize it as a company slogan. As long as the essence is still apparent, compress these two parts so you can save space.
- Products and Services: More than simply indicating what products and services you offer, tell how your brand benefits your customers. Enumerate your advantages over the competition, highlight your top products, and utilize charts and graphs to show metrics.
- Business Insights: This is basically where you will tell your company’s major milestones in sales, expansion, and funding. Your business insight section is best presented through bullet points.
- Customer Insights: Your customer insight comprises your target market description—customer’s demographic— and an overview of the ecosystem of the industry where your company stands.
3. Footer: Your footer serves as an epilogue of your fact sheet. It provides additional, but nevertheless important, information about your company. It is also in this part where you will establish your call to action element.
- Organizational details: Introduce your team starting with your executives down to your entry-level employees. However, this is only applicable to small businesses. If you have a large company, then it is best to only give an overview of the structure of your organization.
- Call to action: Enumerate the different contact information your readers can use to keep in touch with you. Don’t forget to include your social media handles as these are the fastest modes of communication especially during this digital age.
Tips for a Great Company Fact Sheet
- Invest in your visuals: Nothing screams of boring more than just a page littered with words. Include infographics, process charts, photos and any other visual elements that will help you present your information clearer and more engaging.
- Limit the use of jargon: One purpose of the fact sheet is to let people know about your company at a glance. Aside from simplifying your business concept into short bullets, you also need to take caution in getting too technical with your terms that you are already flooding it with jargons. Only make use of jargons to highlight sufficient facts and nudge the curiosity of your readers to know more about your company.
Types of Company Fact Sheets
- Sales Company Fact Sheets: These are company fact sheets that are used by your sales team to drive in potential customers. The main highlight for this type is your company’s product and services information.
- Investor Fact Sheets: Startup businesses often use their company fact sheet to introduce their business to potential investors. This type of company fact sheet puts emphasis on the business structure and product features.
- Company Fact Sheets for Orientations: This type of company fact sheet are used by human resource persons to educate their new hires about the company. They serve as a short cheat sheet during company orientations.
- Media and Marketing Fact Sheets: This company fact sheet focuses on giving the readers a sufficient overview of the company and its products through an apt read. It works like a promotional flyer but contains more information. Company fact sheets for media and marketing are often handed out to the media people covering the company’s official launch.
Company Fact Sheet Template Sizes
Company fact sheet templates are available at 8.5 inches by 11 inches (US Letter), 8.5 inches by 14 inches (US Legal), and 8.27 inches by 11.69 inches (A4). Always choose the size that can contain all your information to a single page.
Company Fact Sheet FAQs
What are the things that should not be included in a company fact sheet?
Ironic it may sound, but one thing that you should avoid in writing your fact sheet is including too many facts. Overwhelming your readers with too much information can be confusing, so stick with the ones that readily concerns your target readers in your fact sheet.
What is the best way to cut down the paperwork in my company fact sheet?
It has been said before, but the best way to save space in your fact sheet is to work on your visual elements like bar graphs, pie charts, and product pictures. A company fact sheet that is driven by images can present your company information in a compressed and engaging manner.
A company fact sheet is a succinct one-pager that offers more details than a primer, but it is short enough to be interesting and desirable to read. More than the information in the fact sheet, presentation matters, too. Remember to use relevant graphics and images that will make it look much more presentable so that it will be more effective in delivering its message of telling the story of your company.