Free US Brand Loyalty Index by Sector from 2020 to 2025 Chart
The chart illustrates the progression of brand loyalty across major U.S. sectors from 2020 to 2025, revealing consistent growth across all industries. The technology sector leads with a Loyalty Index rising from 80 in 2020 to 90 in 2025, reflecting strong consumer attachment to tech brands. The automotive industry follows, increasing from 70 to 78, driven by innovation and electric vehicle adoption. The retail sector shows moderate improvement, moving from 65 to 72, as e-commerce and personalization enhance customer experiences. Financial services climb from 60 to 68, signifying growing trust in digital banking and financial platforms. Meanwhile, telecommunications demonstrates steady recovery from 55 in 2020 to 65 in 2025, boosted by service quality improvements and 5G expansion. Overall, the data underscores the steady upward trend in customer loyalty across industries, with technology consistently outperforming others in consumer retention and engagement.
| Labels | Loyalty Index 2020 | Loyalty Index 2022 | Loyalty Index 2025 |
|---|---|---|---|
| Technology | 80 | 85 | 90 |
| Automotive | 70 | 75 | 78 |
| Retail | 65 | 67 | 72 |
| Financial Services | 60 | 62 | 68 |
| Telecommunications | 55 | 60 | 65 |
