Free US Consumer Ad Fatigue Index from 2020 to 2025 Chart
The chart illustrates a consistent increase in U.S. consumer ad fatigue levels, climbing from an Ad Fatigue Score of 20 in 2020 to 45 by 2025, indicating growing consumer sensitivity to repetitive and disruptive ads. A gradual rise is evident over the years, with scores of 25 in 2021, 30 in 2022, and 35 in 2023, reflecting increased exposure to digital advertising. The sharp escalation to 40 in 2024 and 45 in 2025 suggests that brands face mounting challenges in retaining audience engagement. This trend emphasizes the need for less intrusive, more personalized ad experiences, as audiences show lower tolerance for conventional ad formats and higher expectations for creative, relevant content delivery.
| Labels | Ad Fatigue Score |
|---|---|
| 2025 | 45 |
| 2024 | 40 |
| 2023 | 35 |
| 2022 | 30 |
| 2021 | 25 |
| 2020 | 20 |
