What Is a Real Estate Brochure?
Real estate brochures are a type of company brochures that contain information about the real estate company's properties for sale or rent. These include houses, apartments, condominiums, buildings, and large pieces of land.
How to Create a Real Estate Brochure
The purpose of real estate brochures is to advertise the properties that real estate companies are selling or renting out. They are effective marketing materials as they can be found nearly everywhere—newspapers, handed out in the streets, or even online—and they are cost-efficient. If you're looking to create your own brochures then just follow the steps given below.
1. Decide on the Folds for Your Brochure
Before you get to designing, you need to do a few things first. One of them is deciding on the folds for the brochure. You can opt for a one-page brochure where you don't need to make any folds, a bi-fold brochure, and a trifold brochure. The decision you make will have to depend on the amount of information you want to give. One-page brochures are more cost-effective and typically feature a single property, while bi-fold brochures and trifold brochures feature more properties.
2. Create a Series of Rough Drafts
When you decide on the folds you want, the next thing you have to do is create several rough drafts. This helps you plan the layout for your brochure. Having more than one rough draft is also helpful as it helps you pick out the best layout, or if you're indecisive, then you can put the elements of the rough drafts of your preference. Utilize the space in the folds to help you plan your layout. It's also good if you mark the spaces to know where you'll be putting the content and where your images will be.
3. Writing the Content
The last thing you need to do before getting creative is knowing what to write in the brochure. Since you're making a real estate brochure, you'll need to thoroughly discuss the properties that your company is promoting. Add details like the amenities, the number of rooms in the house, building, or unit, the design style, the size per square meter, and property price, to name a few. Also, include the schedule that potential clients can refer to for visiting the property and whether the construction is complete or not. Lastly, include the contact details for your company in the event that potential clients will want to schedule a meeting and visit.
4. Creating the Design and Improving the Brochure
Now we can finally design the brochure itself. Use colors you feel are appropriate for the company otherwise you can also use neutral colors. Attach images according to the space you've marked. You have to include photos of both the exterior and interior of the property if it is already finished, otherwise, you can show the architects projected rendering. To make your brochure look stylish, apply some vector shapes in the design. It gives your readers the feeling that your company is a professional one.
5. Printing and Distribution
When you've finished, do a quick review of the content and design. If you feel you can improve some aspects of the design, then it's best that you do. Likewise, change any grammatical errors you might find while you read the content. When you complete the review, you can post a sample online and have the brochure distributed.