What Is an Event Brochure?
An event brochure is a printed and folded marketing material that professional planners use to announce upcoming events to the public. At the same time, this brochure can also help them promote their business and the services that they can offer in terms of event planning.
How to Create an Event Brochure
Whether you're putting together a summer event, an educational event, or a business-related event such as a conference, we've got a list of useful instructions below that you can refer to. These instructions will teach you step-by-step how to create brochures that are guaranteed to attract audiences and compel them to take action.
1. Identify who your target audience is
To put it simply, identifying your target audience will enable you to tailor your event brochures according to their interests and preferences. This way, you can take advantage of their wants and likes and bring it towards them to get their attention. Depending on the message you're delivering, your target audience may either be according to age, gender, culture, or personal preferences.
2. Decide on a specific type of brochure fold
Brochures come in various types such as bi-fold, tri-fold, gatefold, roll fold, Z-fold, and accordion fold, just to name a few. In terms of physical appearance, these types vary according to the number of folds and how each panel is being folded. But in terms of function, some modern brochure types work best if there is more text than graphics while others are the other way around.
3. Gather relevant images or illustrations
Based on the target market that you have identified and the type of brochure that you have decided, you can start looking for relevant graphical elements that you would like to add to the design. If you want, you can also search for brochure design ideas and inspiration to determine what elements would look good when used with a certain font, color, theme, or message.
4. Start working on the event brochure's inner pages
Start creating the design of the brochure's inner pages by putting together the elements that you have gathered earlier. Your content should start with a short introduction of the event, followed by relevant details describing the event, and then a simple list of who deserve to be acknowledged. Only if applicable, you may want to add a section that consists of statements or comments from people who are currently involved or have participated in past events.
5. Work on the event brochure's cover page
Regardless of the type of brochure chosen, it will always have a cover page which also needs to be designed. A sample brochure cover page serves to welcome the reader to the actual content and is responsible for creating the reader's first impression. That said, it is very important that you make your event brochure's cover pages striking while also providing readers with the needed contact details.
6. Review all of the content and print your event brochures
Go through all your content and make sure that there aren't any grammatical and/or spelling errors. In such cases wherein you need to create an impression in order to get the approval and trust of your target audience, ensuring quality content is a top priority. After reviewing your content, you can then start printing copies of your event brochure and distribute or send them to their rightful readers.