What is an IT Company Brochure?
IT brochures or information technology brochures are handbills given out to people in order to reach for a wider customer range. These brochures promote an IT company to potential customers in order to gain more revenue for their business.
How to Make an IT Company Brochure?
Using brochures to market your business is easy and cheap. If you want to get more customers and clients to contact and make business with you through brochures, you can use these steps:
1. Your Target Market
First of all, you need to know who your target market is. Who are the people or what businesses are most likely to request for your IT business? Do you know how to reach them? If you know who your target market is, then you can just easily market your services to these people who will surely get you more income. Do you target small offices or large business? If you know who your target market is, then you can easily draft your brochure, focusing on a specific market.
Now, that you know who you are making the creative brochure for, you can easily set the designs that will surely catch the attention of these people. You can make it creative and attractive so that people will read it. Make sure that the design you use is not too overpowering and make sure that it still looks presentable. You can try a one page marketing for your brochure.
3. Company Background
Some people have not heard or known about your business before, so for information purposes, you can add a little company introduction. Don't write a whole long paragraph that may seem boring to your audience. Just put a little success history of your business just to entice your audience.
4. Services Offered
This section is very important so that your customers will know what services you can offer them. Do you offer system integration, where you consort component sub-systems into one? Do you offer security solutions to privacy threats to businesses? Do you have managed IT services? Do you have IT consultation, where your IT consultant will do the work? Do you have tech support? Do you cater for a mobile app development company? Remember, don't write a long paragraph of all the services that you offer. Just write them in bullet points so that customers can read easily.
5. Company Information
For this content, customers should know how they can reach you. Don't forget to include your company contact number, name of your company, your company website, and your company address. This way people can contact you for your services. Just use a small section of your brochure for these details.
6. Call to Action
If you want to market your business, make sure that you put a very catchy phrase that will entice your audience to try your services. Your call to action should be subconsciously commanding your market to get in touch with your business.
After you have made your brochure, you should review everything. Check the grammar, the graphic, and other important parts of your brochure. You don't want to give your customers an inaccurate brochure.