How to Make Wine Labels in Adobe Illustrator
Labels play a significant role in wine marketing. It is a useful aid for customers in deciding what kind of wine to purchase. You don't need to be a wine sommelier to make the best label. With the following steps below, we will help you make an eye-catching label your wine deserves.
1. Do a Research
A wine label gives people information about a wine product. It is very crucial since there are many varieties of wines in the market coming from all over the world. If they are not sommeliers or wine stewards, it would be harder to distinguish wines. This is where labels come in handy. Aside from letting consumers know a wine's brand, its contents, and its origins, the attracting power of the label is in its design and colors. Therefore, you need to do thorough research about the importance of wine labels for you to know how to write its contents.
Take note that an effective wine label must include the brand name, wine name, type, alcohol content, bottler information, vineyard designations, net contents, other essential ingredients, and government warning.
2. What's the Wine For?
Determining the purpose of the wine will help you in creating a suitable label for it. Are you in the business of winery? Or is the wine a gift for someone? Whether it's one of the choices mentioned or a different one, you need to know where you will be using your labels.
3. Choose a Wine and Pick an Appropriate Bottle
There are different kinds of wine: white wine, red wine, sparkling champagnes, fortified wines, and rose, to name a few. If you know what type of wine you're going to market or give, it would be easier for you to personalize the labels. Your research will prove to be beneficial in this step, so utilize it.
When picking out a wine bottle, you have to familiarize yourself with its different names and types. Also, wine bottles come in different sizes and colors. Use the appropriate container for your wine and complement it with the right size of cork and seals.
4. Use Adobe Illustrator to Create and Design the Label
You can open Adobe Illustrator when you are ready to create your label. Illustrator has an array of features and designs that would help you come up with creative labels. Wine labels, though small in size, can be designed differently. Thus, you need not worry about limitations in your creativity. Pick a layout that best represents your wine, but make sure it is within the standard size to include essential details.
5. Match Every Color and Use Complementary Fonts
In marketing wines, we should give emphasis on the colors and fonts that will be on the label. Young entrepreneurs prefer labels with modern styles highlighted by pop colors. Old wine retailers preserve the classic look that appeals to the masses. They also go for a premium layout using black or gold in their package designs. Your fonts should be readable, thus avoiding confusion when reading label information.
Thereafter, you can double-check for errors. When you proceed for printing, remember to use an excellent sticker paper label.