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A coupon is a marketing strategy used by businesses and companies to boost sales. Coupons are attractive to costumers because of the good deals these coupons offer them. These coupons serve as promotions and discounts to consumers. According to a study, 97% of consumers check for deals when they shop.
Coupons are a great deal, not just for your customers but also for your business. Coupons exist to improve your business brand, traffic, and revenues. If you are planning to make coupons to improve business sales, here some steps you can use:
On your coupon, provide the name and the logo of your company so that people will know from whom the coupon is. When you offer people discount coupon, there is a huge possibility that they will come back to your business establishment, which will create more revenue for your business.
What type of discount or promotion does your company offer to your customers? Is it a holiday discount? A discount for a birthday, for Valentine's Day, for the Christmas season, Mother's Day, Father's Day, a romantic date for lovers, a date night, grocery, fast food, a hometown buffet, gift, or laundry detergent? Include how much discount your customers will get and how much sum they can save if they will avail and purchase your products or services. A study says that 63% of shoppers say they’d use more sample coupons if they were at hand.
Since coupons should entice your customers even in the season when your sales are low, coupons should grab your customers' attention. Your coupons should call for action, and they should be commanding. It is your job to make an exciting deal for your coupon. Make sure that you put a very attracting headline on your coupons.
Your coupons should have expiration dates if you want your customers to buy for a specific time frame. You need to include the exact date when your coupons will expire. Make sure that your expiration date is not too short since the customers' need for some products are limited. You can't also make your expiration date too long because you will lose the point for your limited offers. Make sure to make exact calculations of your simple coupons, or they will lose their significance.
Do not forget to include the conditions you have on your coupons. You don't want to confuse your customers. Make sure that you lay out all the important details your customers must know before they can avail your offers.
You have the choice to make your coupons attractive. Customers will not only be attracted by the number of the discount they can get, but they can also be attracted to how your coupon will look. If you are distributing coupons during holidays, you can incorporate the specific holiday designs for the coupon's theme.
There are a lot of channels where you can distribute your coupons. You can distribute your coupons to the customers after their purchase of your product, where you can raise the possibility of them coming back to your store.