What is a Printable Catalog?
A printable catalog is simply a catalog created using digital technology and can be printed into a tangible copy. Catalogs are usually used by businesses as an advertisement material to showcase their products and services to their target market. Its looks and functions similarly to a promotional poster, a flyer, and a simple brochure.
However, a catalog showcases the products and services in a list form, just like a portfolio. The most notable entities that utilize catalogs are probably real estate businesses. Some of them even present their catalogs together with a business card.
How to Create a Printable Catalog
Catalogs are paper documents that are printed in bulk and then presented to potential customers. For that reason, it's important to follow an elegant catalog design to impress your target market and entice your customers to avail of your business' products and services. To help you with that, we have gathered a few steps on how to create a winning printable catalog.
1. Choose a Good Quality Editing Software
The overall quality of your catalog depends entirely on the editing software you're utilizing. A good editing software must have flexible features that allow you to make extensive modifications with your catalog, especially with graphic design. And more importantly, it should be user-friendly for your convenience. MS Word, Apple Pages, Adobe InDesign, Photoshop, and MS Publisher should be your top choices.
2. Provide Contact Info
Providing the contact info of your business is a must for every catalog. This makes it easier for a potential customer to contact your business for questions and inquiries regarding your products and services. The best place for them to be located is near the page numbers of your catalog.
3. Showcase High-Quality Photos Of Your Products and Services
Keep in mind that you'll also be selling your products and services in the catalog and not just merely presenting them. So to impress a potential customer, it's a must for you to showcase high-quality photos. You may hire a professional photographer and let them take professional and well-lit shots of your products and services.
4. Write Thorough Descriptions of Your Products and Services
When making a catalog, you may be tempted to talk about your products' and services' descriptions and write the story of how they came to be. But what most readers want is a useful information about it. They want to know how its made or done, how much will it cost them, and what will they benefit from it. All this information will help customers make a better purchase decision.
5. Balance Design and Functionality
When applying artistic enhancements on your creative catalog, make sure that it doesn't overshadow the important information it contains. Always remember that a catalog is an informative document. Balance its artistic and design qualities with its content.