3+ 12 Month Real Estate Marketing Plan Templates – PDF, Word, Apple Pages


If you’re in the business of selling real estate, then you should know just how important it is to be able to attract customers. You want to be able to spread the news that you have properties that are up for grabs to anyone that could possibly want or need them.

So what you’ll want to do is come up with a sample plan that allows you to share the information with potential customers in the most effective way possible. This is what you call a sample real estate marketing plan and this article is going to teach you all that you need to know in order to create one.

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Real Estate Marketing Plan Example

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Sample 12 Month Real Estate Marketing Plan

File Format
  • PDF

Size: 783 KB


12 Month Real Estate Budget and Marketing Plan

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  • PDF

Size: 440 KB


How to Make Your 12 Month Real Estate Marketing Plan

Take note that the entire point of having this type of plan is so to get people to learn about what properties you have to offer within the limited time that you have. Also, the plan should be able to tell you everything from what it is that you have to do to everything that has to be done. You can also read real estate marketing plan templates.

With that in mind, here are the steps that will help you come up with your 12 month real estate marketing plan:

1. Know What Your Business and Marketing Goals Are

The first step when coming up with your real estate marketing plan is that you need to be able to figure out what your business and marketing goals are. The reason as to why these pieces of information have to be in the plan is because you, and your employees will need some sort of reminder. Listing down these goals are sure to remind you that whatever tasks you and your employees are assigned to do are vital in the path towards success.

Also, the only way you can come up with successful marketing actions is if you know what kind of goals you have to aim for. Your goals will determine the best course of action that needs to be taken, which is why you’ll have to be very clear when you write them down.

While it should be easy for you to figure out your business’s main goal, you need to figure out what it is that you want to achieve with your simple marketing. Are you trying to increase sales by a certain percentage? If so, then you’ll need to be specific when placing it in the plan.

Since we’re talking about a 12 month marketing plan, you need to make sure that whatever goal you’ve written down can actually be accomplished within that time span. You want to give yourself and your employees some goals in which everyone should be able to achieve. That way, you will all be motivated in working harder towards seeing that it’s done.

Also, be sure that you’re able to keep track of your progress. You have a deadline of 12 months so you have to make sure that you can see whether you’re nearer or further away from your goal all the way until the very end. This will allow you to make the necessary adjustments to the plan to ensure that you can reach the goal on or even before the 12 months are up. You may also read real estate sales plan.

2. Know Who You’re Marketing Towards

The next important step when it comes to planning your business’s marketing strategies is to understand who you’re trying to market towards. The people that you will be focusing on are what you would call your “target audience”  and you want to do everything that you can to ensure that they do business with you.

You’ll need to understand who it is that will benefit the most from the kind of properties your business is selling. Or you can go figure out who would want to buy the properties your simple business has to offer. Is there a specific type of people that you’re aiming for? What kind of salary figures do you think they should have if they want to purchase from you? Make sure that you know the demographics of your target audience.

Because once you’re able to figure them out, then it won’t be hard for you when the times comes that you have to come up with the methods in which you’ll marketing your business.

3. Come Up With the Marketing Strategies

This is the point of the plan where you will need to discuss what it is that everyone has to do in order to reach the smart goal on or before the 12th month. Take note that you will have to figure out the most cost-efficient and effective methods to ensure that the goal is met in the best way possible.

So first is that you’ll need to make use of the information about your target audience. Understand where they’re going to often get their news from. Do you think that they frequent social media? Or maybe it’s best that you hand them physical promotional material? In any case, just make sure that you understand what it is so that you can put your marketing efforts there.

Then you will need to come up with promotional material that’s effective. You want whatever you come up with to be able to attract customers and make them want to do business with you. So what are your greatest strengths as a real estate business? If you can figure that out, you can use that to your advantage when coming up with the content. Also, be sure to provide the basic information such as what your business does, the property it’s selling, and the standard amount of each.

12 Month Real Estate Sales and Marketing Plan

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  • PDF

Size: 351 KB


Learn How to Deal With the Competition

Within the 12 months, you’ll be facing rivaling businesses that can prevent you from reaching your goal. These are your competitors and you’ll need to come up with the methods that will allow you to deal with them. You can also read sample real estate marketing templates.

So what you’ll have to do is research about their marketing strategies. Since they’ll be trying to take away your clients, you have to understand how they’re going to do it. Try to acquire their promotional material by going through their sites, asking for flyers, etc.

Once you’ve figured out how they plan on marketing to your customers, you must then find ways in which you can deal with them. Decide whether you should use the same strategies against them, or if you should come up with better ones for your business. You can also read basic real estate marketing plans.

Also, it pays to learn about their weaknesses. That way, you can try and prevent these weaknesses from showing up in your own business. This will make customers want to do business with you rather than your competitors. You can also like real estate agent marketing plans.

In the even that you would like to learn about the other types of marketing plans you can make, then all you have to do is to go through our site. It contains many different articles that you can choose from and each of them has information that you may need. Just be sure that you read through them thoroughly so that you can make the most out of whatever they provide you.

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