If you are going to run a business, then you’re going to need to come up with a marketing plan that will help ensure your business’s success. With a proper business marketing plan, you’ll know who you’re trying to sell to, what you’re going to sell, and the goals of your business.
So learning how to come up with a marketing plan that best suits your corporate business is something that you’re going to have to definitely take seriously. This article is going to focus on what you need to put down on your simple checklist that will help you create a proper marketing plan.
Checklist for Market Planning Template
Preparing a checklist for your marketing plan
Here are all the steps you have to follow to ensure that you are able to create an effective marketing plan for your business:
- Describe your market and the characteristics and size of each of the market research segment. Do a review of all the key market trends so that you will be able to know what it is that consumers want out of your business. This will help make sure that you stay ahead of your competitors analysis and, at the same time, know what to provide customers so that they will keep coming back to your establishment.
- Marketing Research what it is that customers value. You cannot really offer products or services to customers if you do not even know what it is they are going to value in them. So, if you do not know what customers satisfaction value when it comes to what you have to offer, then you have to do your research and figure it out. It can be anything from the features that a particular product has to offer, the quality of the product, if the image of the product is attractive, or even the customer service that your business provides people.
- Compare the distribution channels that you use to reach customers. Knowing this will help improve how customers will be able to interact with your business, and you can adjust your marketing strategy plan accordingly. This can be anything from direct sales, online store purchasing, or retailers.
- Profile your competitors. This is something that is very crucial as you want to know all about the other businesses in the same industry as you. Do a lot of market research so that you will be able to gain information on how your competitors operate. Doing this will allow you to understand things such as how your competitors are attracting customers to their beautiful stores, the kind of products and business services that they are offering, how they are promoting whatever they have to offer, and how they remain relevant (this goes for businesses that have been in the industry for a long time). Doing this will help you come up with ideas on how your business will be able to equal or even surpass its competitors and create your own customer base.
- Identify all of the key factors that are affecting your business. It is best that you do a marketing SWOT (strengths, weaknesses, opportunities, threats) analysis so that you will be able to understand where you stand with your competitors.
- Review the effectiveness of all the previous marketing initiatives that you have taken. This can be anything from creative advertising campaigns or your sales. If you see that there is a particular method that brought in a lot of customers to your business, then you should capitalize on that. This can also help you out by letting you know what does not so you can adjust to a method that does work. You may also see Project Checklist
- Assess the profitability and strategic sales potential of different customers and market segments, as well as different products or activities. Doing this should tell you that maybe you should switch your target market to something different. It could be that what you offer is better suited to much older audiences or vice versa. Also, there may come a time when you have to change what products and maintenance services you offer in order to keep up with what customers want and need.
- Set specific objectives. No only do you have to set the objectives of your marketing plan, you also have to order them in terms of priority. So, let us say that your existing customers are the ones that you want to make sure you keep instead of just gaining new customers every now and then. This means that your simple marketing plan should focus on how you are going to keep these customers as the main objective. You may also see business checklist
- Decide how you are going to go about pricing each product and service. This is very crucial as how you price what your business has to offer will decide if customers want to do business with your company, or if they would rather go over to your competitors for much better deals. Learn how to price your products so that customers will be more attracted to what you offer.
- Decide how you will distribute and sell whatever your business has to offer. Create a plan how you can improve customer satisfaction and customer service so that you will be able to retain the customers that you already have, and you can gain new customers that will hopefully become regulars.
- Confirm how you are going to implement your marketing plan. Let your employees what they need to do to play their part so that you can meet your objectives. You may also like wedding checklist
With all the tips we have outlined here, your simple marketing plan is geared to achieve success! Be sure to read our other marketing-related articles, too, so you can continue to grow your business.