A newsletter template is a printed report that contains information or news about the activities of a particular business or organization. These are then sent out through email to employees, customers, members, or just about everyone who may be interested in knowing about these activities.
Good newsletters can be really convenient as they can give you all the updated information you need.
What is a one-page newsletter?
A one-page newsletter takes up only one page or one screen that should contain everything that you need to know about a particular business’ activities. You’ll be able to know what the newsletter is addressing or what events are coming up all in one easy-to-read page, allowing less time to be consumed as well as summarizing everything that you need to know.
Steps involved in producing a one-page newsletter
Whether you’re making a one-page newsletter for a marketing program or for corporate events, these are the steps that you’re going to have to follow:
- The first thing that you’re going to have to do is to familiarize yourself with the kind of text and graphical elements that you should use when creating a one-page newsletter. You should know that this is important as depending on the type that you choose to use can heavily affect how readers will perceive your newsletter.
- Next is to plan your newsletter program by selecting the appropriate title. The title has to be in line with the kind of information that you want your reader to know about. Then you must create an editorial calendar of topic ideas that are good for the first 12 issues.
- You then have to create a one-page printable newsletter template that you can easily complete each month. The best way to do this is to find applications such as Microsoft Word that will allow you to customize the template you download.
- After all of that, you’re going to have to proofread the newsletter before you send it. Go through all of the information carefully and make sure that there are no errors. You can also ask another party to help you out to ensure that all errors have been completely spotted and fixed. Once that’s done, you may then print out and distribute the newsletter.
- You have to promote your newsletter both offline and online. While it is easier for you to send the newsletter view email or post it on your business’s website or web page, it’s also really good for you to print it out and distribute the physical copies. The reason for this is because there’s a higher chance that the people that receive these copies are going to share it with others.
Elements of a one-page newsletter
For the front page:
- Nameplate. This is what contains the title of your newsletter. It’s supposed to stand out and grab the reader’s attention so it’s best that you make sure that it’s set in a large and stylized typeface. The best kind of titles are the ones that can identify the newsletter’s target audience. Titles also work best if the words are approximately equal in length.
- Tagline. A tagline is a catchphrase or a slogan that’s generally used in advertising. Once you’ve made the tagline that you feel fits well with your newsletter, you must then place it below or next to the title of the publication. The tagline should be able to elaborate on the promise that’s offered in the title. This will help the readers better understand the benefits of reading the newsletter.
- Folio. It’s best that you number your issues instead of using dates when making the folio. The reason is that using dates will make the newsletter feel or look out of date, even if the information it contains is still relevant. By using numbers, it makes the reader feel as if the information in the newsletter that he or she receives can still be used.
- Logo. You will then have to place your company’s logo design on lower-left hand corner of the page. Remember that you shouldn’t place contact information such as addresses or phone numbers here. The reason is that this additional information will just end up as useless clutter on your newsletter. If you want to place your contact information, then you can always place it at the back of the newsletter page.
- Headlines. Try to keep your headlines to at least a maximum of two lines. Try to make your headline as brief as possible and use words that aren’t too long. If it goes beyond two lines, then try to rewrite it until it fills the available space.
- Elaboration. Next would be for you to elaborate on the relevance of the headline. Properly describe what your readers will get as benefits by reading your newsletter. When doing this, you have to be very specific so that your readers will want to continue reading your newsletter.
- Body copy. You have to make sure that this can easily be read because this is where all of the information is going to be placed.
- Subheads. When making this, try to ensure that it’s set in a typeface and color that strongly contrasts with the body copy. To make the subheads easier to read, limit the capital letters to the first letter of the first word and any proper nouns.
- Testimonial. Place these in the white space that’s to the left of the text. Make sure that these align flush right.
For the back page:
- Title. The title of the newsletter should also appear on the back page. This should be set in the same typehead that’s used for the subheadings.
- Folio. The volume and number of the current issue are set in the same typeface and type size as the newsletter’s title on the same line.
- Pull quote. This is what’s used to draw the reader’s attention to the keywords that are found on the back of the page. Although it isn’t necessary for you to use the exact same wording, what you are going to use should still be able to communicate the same idea.
- Photograph. You should place your business’ photograph on the back page to personalize your one-page newsletter.
- Contact information. Make sure that your contact information, and even your copyright information, should appear right below the photo.
- Call to action. The company’s phone number, as well as the primary e-mail address, must be repeated in the last paragraph of the text even if the same information has already appeared. The reason as to why this information has to be repeated is so that the reader may be able to locate the contact information immediately if he or she was not able to find it under the photograph.
In the event that you would like to know more about newsletters or if you would like to create one, then you may go through our articles that have the templates that you need, as well as more tips on how to create effective newsletters.