The chart illustrates how U.S. online video ad budgets have evolved by video length from 2020 to 2025, showing a consistent preference for medium-length content. Medium-form videos (30s–120s) lead the allocation, rising from $70 billion in 2020 to $95 billion in 2025, reflecting advertisers’ focus on balanced storytelling and engagement. Short-form videos (<30s) follow, increasing from $50 billion to $75 billion, highlighting the growing impact of snackable content for quick consumer attention. Meanwhile, long-form videos (>120s) hold a smaller but steady portion, starting at $40 billion in 2020 and reaching $45 billion by 2025. This trend signals that while longer videos maintain relevance, shorter and mid-length formats are capturing the largest budget shares, aligning with shifting viewer behavior and digital ad strategies.
| Year | Short Form (<30s) Budget (USD billions) | Medium Form (30s–120s) Budget (USD billions) | Long Form (>120s) Budget (USD billions) |
|---|---|---|---|
| 2020 | 50 | 70 | 40 |
| 2021 | 55 | 75 | 32 |
| 2022 | 60 | 80 | 35 |
| 2023 | 65 | 85 | 37 |
| 2024 | 70 | 90 | 40 |
| 2025 | 75 | 95 | 45 |
