Free US Online Video Ad Budget Allocation by Length from 2020 to 2025 Chart
The chart illustrates how U.S. online video ad budgets have evolved by video length from 2020 to 2025, showing a consistent preference for medium-length content. Medium-form videos (30s–120s) lead the allocation, rising from $70 billion in 2020 to $95 billion in 2025, reflecting advertisers’ focus on balanced storytelling and engagement. Short-form videos (<30s) follow, increasing from $50 billion to $75 billion, highlighting the growing impact of snackable content for quick consumer attention. Meanwhile, long-form videos (>120s) hold a smaller but steady portion, starting at $40 billion in 2020 and reaching $45 billion by 2025. This trend signals that while longer videos maintain relevance, shorter and mid-length formats are capturing the largest budget shares, aligning with shifting viewer behavior and digital ad strategies.
| Year | Short Form (<30s) Budget (USD billions) | Medium Form (30s–120s) Budget (USD billions) | Long Form (>120s) Budget (USD billions) |
|---|---|---|---|
| 2020 | 50 | 70 | 40 |
| 2021 | 55 | 75 | 32 |
| 2022 | 60 | 80 | 35 |
| 2023 | 65 | 85 | 37 |
| 2024 | 70 | 90 | 40 |
| 2025 | 75 | 95 | 45 |
