Free US Video Streaming Ad Market Share by Brand from 2020 to 2025 Chart
The chart illustrates the distribution of U.S. video streaming ad market share from 2020 to 2025, showcasing the strong positioning of major streaming platforms. Netflix leads the market with 29%, solidifying its role as a key advertising hub. Hulu follows with 24%, reflecting its continued strength in ad-supported streaming services. YouTube holds 15%, maintaining a solid presence in the market. Amazon Prime captures 12%, showing steady growth, while Disney+ accounts for 11%, highlighting its rapid expansion since launch. The remaining 10% is attributed to Other platforms, indicating a competitive but less dominant segment. This distribution emphasizes how Netflix, Hulu, and YouTube collectively control 68% of the total ad market, making them the leading players for advertisers. At the same time, platforms like Amazon Prime and Disney+ continue to gain momentum, while smaller competitors contribute to market diversity without significantly disrupting the dominance of top-tier platforms.
| Labels | 2020–2025 Average Market Share (%) |
|---|---|
| Netflix | 30 |
| YouTube | 25 |
| Hulu | 15 |
| Amazon Prime | 12 |
| Disney+ | 11 |
| Others | 10 |
