The chart illustrates the distribution of U.S. video streaming ad market share from 2020 to 2025, showcasing the strong positioning of major streaming platforms. Netflix leads the market with 29%, solidifying its role as a key advertising hub. Hulu follows with 24%, reflecting its continued strength in ad-supported streaming services. YouTube holds 15%, maintaining a solid presence in the market. Amazon Prime captures 12%, showing steady growth, while Disney+ accounts for 11%, highlighting its rapid expansion since launch. The remaining 10% is attributed to Other platforms, indicating a competitive but less dominant segment. This distribution emphasizes how Netflix, Hulu, and YouTube collectively control 68% of the total ad market, making them the leading players for advertisers. At the same time, platforms like Amazon Prime and Disney+ continue to gain momentum, while smaller competitors contribute to market diversity without significantly disrupting the dominance of top-tier platforms.
| Labels | 2020–2025 Average Market Share (%) |
|---|---|
| Netflix | 30 |
| YouTube | 25 |
| Hulu | 15 |
| Amazon Prime | 12 |
| Disney+ | 11 |
| Others | 10 |
